{"title":"Color \u0026 Toners","description":null,"products":[{"product_id":"8032937790909","title":"10.Mia Demi Color Burro","description":"\u003cp\u003ePart of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Burro (Butter). A warm, soft buttery toner that enriches and refreshes tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm buttery toning (deposit-only)\u003c\/li\u003e\n\u003cli\u003eEnriches tone; adds gloss\u003c\/li\u003e\n\u003cli\u003eGentle demi-permanent, no lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125678067881,"sku":"8032937790909","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937790909.png?v=1786492261"},{"product_id":"8032937790916","title":"10.Mia Demi Color Beige","description":"\u003cp\u003ePart of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Beige. A soft, neutral beige toner that refreshes and balances tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft, neutral beige toning (deposit-only)\u003c\/li\u003e\n\u003cli\u003eBalances tone; adds gloss\u003c\/li\u003e\n\u003cli\u003eGentle demi-permanent, no lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125678428329,"sku":"8032937790916","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937790916.png?v=1786492215"},{"product_id":"8032937790947","title":"10.Mia Demi Color Ghiaccio","description":"\u003cp\u003ePart of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Ghiaccio (Ice). A cool, icy toner that refreshes and neutralizes warmth on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool, icy toning (deposit-only)\u003c\/li\u003e\n\u003cli\u003eNeutralizes warmth; adds gloss\u003c\/li\u003e\n\u003cli\u003eGentle demi-permanent, no lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125679083689,"sku":"8032937790947","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937790947.png?v=1786492174"},{"product_id":"8032937795218","title":"7.21 MIA Biondo Irisee","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Blonde (shade 7.21) — a blonde with a cool iridescent (violet) reflect that counters yellow for a soft, refined finish. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, iridescent\/violet reflect\u003c\/li\u003e\n\u003cli\u003eCounters yellow, refined finish\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125683540137,"sku":"8032937795218","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795218_7fc91483-7a59-49b9-b180-9edb5a7e8742.jpg?v=1769081988"},{"product_id":"8032937796291","title":"Passion Fast Deco Bleach Powder ( azzurro\/blue ) 500 gr","description":"\u003cp\u003eA professional fast-acting blue lightening (bleach) powder — Passion Fast Deco — for rapid, controlled lift. The blue anti-yellow pigments help keep lightening cool and even, in a dust-free, low-swelling formula.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast, controlled lift\u003c\/li\u003e\n\u003cli\u003eBlue anti-yellow pigments for cooler results\u003c\/li\u003e\n\u003cli\u003eDust-free, low-swelling powder\u003c\/li\u003e\n\u003cli\u003eFor highlights \u0026amp; full-head lightening\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate volume Emmediciotto developer to a smooth, consistent paste per the system guidelines; apply, monitor the lift, then rinse and follow with post-service care. Professional use only.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125685211305,"sku":"8032937796291","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/870c4516-c874-5db9-afae-44ab3df2530a.jpg?v=1769082194"},{"product_id":"8032937798653","title":"Correttore Blu","description":"\u003cp\u003eA professional blue colour corrector that neutralises unwanted warm or brassy tones in the hair. Its concentrated blue pigment mixes easily with compatible colour systems, letting stylists customise formulas for cleaner, cooler, more controlled results — ideal for blending, balancing and corrective colour work.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlue pigment neutralises warm\/brassy tones\u003c\/li\u003e\n\u003cli\u003eRefines and cools colour results\u003c\/li\u003e\n\u003cli\u003eCustomises professional formulations\u003c\/li\u003e\n\u003cli\u003eWorks within compatible colour systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAdd a small amount to your colour mix per the colour system to counteract warmth or cool a target shade; apply and process as for the base formula. Professional use only.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125688914089,"sku":"8032937798653","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/a1b312fd-6fbc-574a-b2f0-71fcdda7cfac.jpg?v=1769082307"},{"product_id":"627843212065","title":"RefectoCil Beard Kit for Barbers","description":"\u003cp\u003eComplete starter or professional kit with everything needed to begin offering RefectoCil tinting services\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComplete introductory or professional set in one kit\u003c\/li\u003e\n\u003cli\u003eIncludes core tinting essentials to get started or restock\u003c\/li\u003e\n\u003cli\u003eReliable, natural-looking lash and brow color results\u003c\/li\u003e\n\u003cli\u003eGreat for students, new professionals, or barbershops\u003c\/li\u003e\n\u003cli\u003eTrusted RefectoCil salon-quality formulas throughout\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFollow the kit's included instructions to mix, apply, and remove tint using the provided components for a complete professional service.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStudents, new lash and brow professionals, and barbers wanting a complete starter or professional tinting set.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePractice the full mix-apply-remove sequence on a patch test first if you're new to the system - timing is what separates even color from patchy results.\u003c\/p\u003e","brand":"RefectoCil","offers":[{"title":"Default Title","offer_id":46125933199529,"sku":"627843212065","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/be63b034-739e-5ee8-868a-885ff802e7bf.jpg?v=1769082726"},{"product_id":"emme-8032937790671","title":"Liss 1 Velvet Seduction Preparing Shampoo 500 ml","description":"\u003cp\u003eA professional pre-treatment shampoo that prepares the hair for smoothing and straightening services. Its clarifying yet gentle formula removes buildup, excess oils and impurities, creating the ideal foundation for the Velvet Seduction system — leaving hair clean, refreshed and ready to receive treatment for optimal, long-lasting results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeeply cleanses, removes residue \u0026amp; buildup\u003c\/li\u003e\n\u003cli\u003ePreps hair for smoothing\/straightening\u003c\/li\u003e\n\u003cli\u003eImproves product absorption \u0026amp; longevity\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, incl. colour-treated\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, massage thoroughly from roots to ends, rinse well; repeat if necessary before the next step of the Velvet Seduction system.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126194950313,"sku":"8032937790671","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/6ce6c043-e114-5178-a7fb-861dbea7ac39.jpg?v=1769095744"},{"product_id":"emme-8032937790794","title":"BE9+ Plex Protection Bleach Powder 10 Levels 500gr","description":"\u003cp\u003eA professional dust-free lightening (bleach) powder with integrated Plex bond-protection technology, delivering up to 10 levels of controlled lift while helping preserve hair integrity during the lightening process. Compacted, low-swelling formula for clean, precise work.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 10 levels of controlled lift\u003c\/li\u003e\n\u003cli\u003eDust-free, compacted powder\u003c\/li\u003e\n\u003cli\u003eIntegrated Plex bond protection\u003c\/li\u003e\n\u003cli\u003eFor highlights, balayage \u0026amp; full-head lightening\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate volume Emmediciotto developer to a smooth, consistent paste per the system guidelines; apply, monitor the lift, then rinse and follow with post-service care. Professional use only.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126196981929,"sku":"8032937790794","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/583aaba7-e956-5cd3-b94d-115de801ad67.png?v=1769096302"},{"product_id":"emme-8032937794280","title":"BE9+ Blue Cream Peroxide 10vol. 3%","description":"\u003cp\u003eA professional stabilised cream developer (oxidising emulsion) at 10 volume (3%), with a blue-toned anti-yellow cream base. Ideal for tone-on-tone deposit and minimal lift, it activates Emmediciotto permanent colour for even, controlled development.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e10 volume \/ 3% — deposit \u0026amp; minimal lift\u003c\/li\u003e\n\u003cli\u003eBlue anti-yellow cream base\u003c\/li\u003e\n\u003cli\u003eStable, creamy consistency for even development\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126206582953,"sku":"8032937794280","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/471639aa-9891-55cc-a656-bb6c35438174.png?v=1769097495"},{"product_id":"emme-8032937794297","title":"BE9+ Blue Cream Peroxide 40vol. 12%","description":"\u003cp\u003eA professional stabilised cream developer (oxidising emulsion) at 40 volume (12%), with a blue-toned anti-yellow cream base. The maximum strength for high lift and superlightener work, it activates Emmediciotto colour and lightener for even, controlled development.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e40 volume \/ 12% — maximum lift\u003c\/li\u003e\n\u003cli\u003eBlue anti-yellow cream base\u003c\/li\u003e\n\u003cli\u003eStable, creamy consistency for even development\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with Emmediciotto permanent colour or lightener at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126207140009,"sku":"8032937794297","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/6384c6fc-0649-5676-a041-540c39524117.png?v=1769097531"},{"product_id":"emme-8032937794303","title":"BE9+ BALAYAGE Bleach Powder 8 Levels 400gr","description":"\u003cp\u003eA professional compacted lightening (bleach) powder built for open-air (balayage \/ freehand) techniques — delivering up to 8 levels of lift and staying put without swelling or drying out, for clean, controlled placement.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUp to 8 levels of lift\u003c\/li\u003e\n\u003cli\u003eBalayage \/ freehand: stays put, low swelling\u003c\/li\u003e\n\u003cli\u003eCompacted, dust-free powder\u003c\/li\u003e\n\u003cli\u003eEven, controlled open-air lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate volume Emmediciotto developer to a firm, workable consistency per the system guidelines; apply with your freehand technique, monitor the lift, then rinse and follow with post-service care. Professional use only.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126207533225,"sku":"8032937794303","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/c390c1a8-2566-560f-8c68-9b68da811d19.png?v=1769097578"},{"product_id":"emme-8032937794389","title":"BE9+ Blue Cream Peroxide 20vol. 6%","description":"\u003cp\u003eA professional stabilised cream developer (oxidising emulsion) at 20 volume (6%), with a blue-toned anti-yellow cream base. The standard strength for one-level lift and reliable grey coverage, it activates Emmediciotto permanent colour for even, controlled development.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e20 volume \/ 6% — up to one level of lift\u003c\/li\u003e\n\u003cli\u003eBlue anti-yellow cream base\u003c\/li\u003e\n\u003cli\u003eStable, creamy consistency for even development\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126209728681,"sku":"8032937794389","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/eb4b247f-cc35-58f9-a324-22c71b7f11ed.png?v=1769097796"},{"product_id":"emmediciotto-be9-blue-cream-peroxide-30vol-9","title":"BE9+ Blue Cream Peroxide 30vol. 9%","description":"\u003cp\u003eA professional stabilised cream developer (oxidising emulsion) at 30 volume (9%), with a blue-toned anti-yellow cream base. Formulated to activate Emmediciotto permanent colour and lightener for controlled, consistent lift and even, reliable colour development.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e30 volume \/ 9% oxidising strength\u003c\/li\u003e\n\u003cli\u003eBlue anti-yellow cream base\u003c\/li\u003e\n\u003cli\u003eStable, creamy consistency for even development\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with Emmediciotto permanent colour or lightener at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126210089129,"sku":"8032937794396","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/700987ce-32dc-519e-b835-651c0adcc1a6.png?v=1769097845"},{"product_id":"emme-vitaminic-8032937795003","title":"Vitaminic Curl Therapy 500 ml","description":"\u003cp\u003eA lightweight, non-sticky curl-defining spray that works in synergy with heat-styling tools. Whether using an iron, wand or heated rollers, it helps create long-lasting, well-defined curls with a smooth, touchable finish — adding shape and control without weighing hair down.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnhances curl definition during heat styling\u003c\/li\u003e\n\u003cli\u003eLightweight, non-sticky formula\u003c\/li\u003e\n\u003cli\u003eLonger-lasting shape retention\u003c\/li\u003e\n\u003cli\u003eAll hair types, incl. colour-treated\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eSpray evenly onto dry or slightly damp hair before using your heat-styling tool, then style to create defined, lasting curls.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126210482345,"sku":"8032937795003","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/1884c23a-a0b5-510d-9da0-35a248b8149f.jpg?v=1769097899"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795058","title":"6.11 Mia Color Cream Special Base Dark Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Special Base range, a professional permanent cream colour — Dark Blond Grey (shade 6.11) — an intense cool dark blonde with a strong grey\/ash reflect built for perfect grey coverage, covering 100% of grey hair with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool dark blonde, strong grey\/ash reflect\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair (Special Base)\u003c\/li\u003e\n\u003cli\u003eIdeal for resistant grey, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126212317353,"sku":"8032937795058","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795058.png?v=1786384082"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795065","title":"7.11 Mia Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Blond Grey (shade 7.11) — a blonde with an intense cool grey\/ash reflect for a soft silver-toned result that strongly neutralizes warmth. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde with a grey\/silver reflect\u003c\/li\u003e\n\u003cli\u003eStrong ash tone to counter warmth\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126212841641,"sku":"8032937795065","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795218_0897ef70-3833-4454-90dd-fa488fce9587.jpg?v=1769098308"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795072","title":"8.11 Mia Light Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Light Blond Grey (shade 8.11) — a light blonde with an intense cool grey\/ash reflect for a soft silver-toned result that strongly neutralizes warmth. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, grey\/silver reflect\u003c\/li\u003e\n\u003cli\u003eStrong ash tone to counter warmth\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126213234857,"sku":"8032937795072","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795218_8076dca4-728e-40da-97d9-d577fd8b2970.jpg?v=1769098336"},{"product_id":"emme-8032937795089","title":"9.11 Mia Biondo Deep Ash Very Light Blonde","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Ash Very Light Blonde (shade 9.11) — a very light blonde with a deep, intense ash reflect for maximum neutralisation of unwanted warmth, with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, deep ash reflect\u003c\/li\u003e\n\u003cli\u003eMaximum warmth neutralisation\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126213824681,"sku":"8032937795089","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/9509f2bd-88fd-5439-87ea-5f802d0d1eb0.png?v=1769098390"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795102","title":"11.11 Mia Platinum Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour, Platinum Blond Grey (shade 11.11) — an intense cool platinum with a grey\/ash reflect for icy, silver-toned results. Smooth, even application for predictable colour.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIcy platinum with grey\/silver reflect\u003c\/li\u003e\n\u003cli\u003eStrong ash tone to counter warmth\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126214217897,"sku":"8032937795102","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/91a0da2a-863b-5d21-bee4-251ad18c53f8_dea01630-e886-4598-b997-05863c2b1402.jpg?v=1769098467"},{"product_id":"emme-8032937795119","title":"6 Matt Biondo Scuro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Dark Blonde with a matt olive reflect (shade 6 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural dark blonde result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural dark blonde, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126214807721,"sku":"8032937795119","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/5469c73d-f9cd-5106-8408-9ac10cc97574.png?v=1771761262"},{"product_id":"emme-8032937795126","title":"7 Matt Biondo Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Blonde with a matt olive reflect (shade 7 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural blonde result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural blonde, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126215233705,"sku":"8032937795126","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/3e49830b-9369-59b6-9cf5-824c94fd200d.png?v=1771761234"},{"product_id":"emme-8032937795133","title":"8 Matt Biondo Chiaro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Light Blonde with a matt olive reflect (shade 8 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural light blonde result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural light blonde, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126215626921,"sku":"8032937795133","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/36144dc0-02b0-5185-b717-fa176fc7f7bb.png?v=1771761268"},{"product_id":"emme-8032937795140","title":"9 Matt Biondo Chiarissmo Naturale Oliva","description":"\u003cp\u003eA professional permanent cream colour in Matt Natural Very Light Blonde (shade 9 Matt \/ Oliva) — a very light blonde with a matt (green-based) reflect that counteracts unwanted red and orange tones, with full grey coverage. 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apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126217167017,"sku":"8032937795188","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/797ee60d-525f-52d0-9866-756e72b7e1e3.png?v=1769098724"},{"product_id":"emme-8032937795195","title":"4 Matt Castano Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Brown with a matt olive reflect (shade 4 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural brown result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural brown, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126217527465,"sku":"8032937795195","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/78bc4053-bc2e-57b7-a6d4-a9c9fde63e2b.png?v=1771761273"},{"product_id":"emme-8032937795201","title":"5 Matt Castano Chiaro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Light Brown with a matt olive reflect (shade 5 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural light brown result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural light brown, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126218084521,"sku":"8032937795201","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/01ca74d7-e085-5d14-846e-9a0652da14f8.png?v=1769098785"},{"product_id":"emme-8032937795225","title":"9.21 Mia Biondo Chiarissimo Irisee","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect, with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, iridescent pearl reflect\u003c\/li\u003e\n\u003cli\u003eCool, luminous finish\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126218576041,"sku":"8032937795225","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/b96fec29-c330-5c81-8178-8f0b0680584c.png?v=1769098820"},{"product_id":"emme-8032937795232","title":"10.21 Mia Biondo Extra Chiarissimo Irisee","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones, with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-light blonde, iridescent\/violet reflect\u003c\/li\u003e\n\u003cli\u003eHelps counter unwanted yellow\u003c\/li\u003e\n\u003cli\u003eMia Color system, long-lasting\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126219231401,"sku":"8032937795232","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/3f13a7c1-5587-5bc4-b04d-263e87949987.jpg?v=1773311568"},{"product_id":"7-12-biondo-cenere-irisee","title":"7.12 Mia Biondo Cenere Irisèe\/Ash Irisse Blonde","description":"\u003cp\u003eA professional permanent cream colour in Ash-Iridescent Blonde (shade 7.12) — a blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, ash + iridescent reflect\u003c\/li\u003e\n\u003cli\u003eStrongly neutralizes yellow \u0026amp; warmth\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126219755689,"sku":"8032937795249","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795249.png?v=1786733352"},{"product_id":"emme-8032937795256","title":"8.12 Mia Special Base Biondo Chiaro Cenere Irisèe","description":"\u003cp\u003eA professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, ash + iridescent reflect\u003c\/li\u003e\n\u003cli\u003eStrongly neutralizes yellow \u0026amp; warmth\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126220411049,"sku":"8032937795256","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/5ecfb2ea-94a7-5744-8fc4-0205e87b6043.png?v=1769088419"},{"product_id":"8-12-biondo-chiaro-cenere-irisee","title":"8.12 Biondo Chiaro Cenere Irisèe\/Ash Iresee Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, ash + iridescent reflect\u003c\/li\u003e\n\u003cli\u003eStrongly neutralizes yellow \u0026amp; warmth\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126222442665,"sku":"8032937795294","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/f64061ee-75a0-5961-bc48-ce50d7dfea7c.jpg?v=1769088819"},{"product_id":"emme-8032937795300","title":"9.12 Biondo Chiarissimo Cenere Irisèe","description":"\u003cp\u003eA professional permanent cream colour in Ash Irisee Very Light Blonde (shade 9.12) — a very light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, ash-iridescent reflect\u003c\/li\u003e\n\u003cli\u003eCool, pearly finish\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126222966953,"sku":"8032937795300","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/0f67965a-de1e-50bf-bc3f-33f3fa4b73cf.png?v=1769088934"},{"product_id":"emme-8032937795317","title":"10.12 Biondo Extra Chiarissimo Cenere Irisèe","description":"\u003cp\u003eA professional permanent cream colour in Ash Irisee Extra Light Blonde (shade 10.12) — an extra-light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-light blonde, ash-iridescent reflect\u003c\/li\u003e\n\u003cli\u003eCool, pearly finish\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223294633,"sku":"8032937795317","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/54fb870c-b042-53b7-827d-1b4d584c9e1e.jpg?v=1769089139"},{"product_id":"emme-8032937795331","title":"9.21 Biondo Chiarissimo Irisee","description":"\u003cp\u003eA professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, iridescent pearl reflect\u003c\/li\u003e\n\u003cli\u003eCool, luminous finish\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223622313,"sku":"8032937795331","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/c0319b24-bb35-550f-aa18-0cd97162afe7.png?v=1769089343"},{"product_id":"emme-8032937795348","title":"10.21 Biondo Extra Chiarissimo Irisee","description":"\u003cp\u003eA professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones. Smooth, even application for predictable, long-lasting results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-light blonde, iridescent\/violet reflect\u003c\/li\u003e\n\u003cli\u003eHelps counter unwanted yellow\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223655081,"sku":"8032937795348","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/6f3c1ac2-dfb5-5e15-83ca-e9cc3c554ab6.jpg?v=1769089468"},{"product_id":"emme-passion-brightcolor-8032937796017","title":"Brightcolor Castano Scuro\/Dark Brown","description":"\u003cp\u003eA direct (deposit-only) colour in Dark Brown that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eCan be used with permanent colour; gentle on damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223851689,"sku":"8032937796017","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/7421aa6f-d22c-5372-a86d-8c411d1a38ad.jpg?v=1772621042"},{"product_id":"emme-8032937796024","title":"Brightcolor Chocolate","description":"\u003cp\u003eA direct (deposit-only) colour in Chocolate that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eCan be used with permanent colour; gentle on damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223884457,"sku":"8032937796024","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/medium_515fad54-fdbc-418b-8ce0-35cfedb582c6.jpg?v=1782943419"},{"product_id":"emme-passion-brightcolor-8032937796031","title":"Brightcolor Cherry\/Cherry","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Cherry\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223917225,"sku":"8032937796031","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/65acb3b1-b35f-5f7c-b89a-1fc69926a65c.jpg?v=1769090003"},{"product_id":"emme-passion-brightcolor-8032937796048","title":"Brightcolor Blu\/Blue","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Blu (Blue)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224113833,"sku":"8032937796048","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/4ad79204-5a0d-540d-b828-29ee5b374834.jpg?v=1769090095"},{"product_id":"emme-passion-rame-8032937796055","title":"8.4 Biondo Chiaro Rame\/Coppery Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, warm copper reflect\u003c\/li\u003e\n\u003cli\u003eLuminous coppery warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224146601,"sku":"8032937796055","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/955f5751-9b1f-5beb-9b8c-82795bea37a8.jpg?v=1769090221"},{"product_id":"emme-8032937796062","title":"9.4 Biondo Chiarissimo Rame","description":"\u003cp\u003eA professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, warm copper reflect\u003c\/li\u003e\n\u003cli\u003eLuminous coppery warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224343209,"sku":"8032937796062","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/222d8cc9-0cc0-5e63-88f7-6f9bb8c0ef9a.png?v=1769090374"},{"product_id":"emme-8032937796079","title":"9.44 Biondo Chiarissimo Rame Intenso","description":"\u003cp\u003eA professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, intense copper reflect\u003c\/li\u003e\n\u003cli\u003eBold, deep coppery warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224375977,"sku":"8032937796079","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/ddb5aa04-7e11-5637-ae2b-7fd2c4fe9818.png?v=1769090509"},{"product_id":"emme-passion-rame-dorati-8032937796086","title":"6.43 Biondo Scuro Rame Dorato\/Golden Coppery Dark Blonde","description":"\u003cp\u003eA professional permanent cream colour in Golden Coppery Dark Blonde (shade 6.43) — a dark blonde with a copper reflect warmed by golden tones for a rich, radiant result. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDark blonde, golden-warmed copper reflect\u003c\/li\u003e\n\u003cli\u003eRich, radiant warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224572585,"sku":"8032937796086","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/7c950c58-00cc-565e-935c-121b6afacbbc.jpg?v=1769090656"},{"product_id":"emme-passion-platino-8032937796109","title":"11.0 Biondo Extra Chiarissimo Platino\/Platinum Extra Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde. 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