{"title":"Hair Color","description":null,"products":[{"product_id":"8032937790909","title":"10.Mia Demi Color Burro","description":"\u003cp\u003ePart of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Burro (Butter). A warm, soft buttery toner that enriches and refreshes tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWarm buttery toning (deposit-only)\u003c\/li\u003e\n\u003cli\u003eEnriches tone; adds gloss\u003c\/li\u003e\n\u003cli\u003eGentle demi-permanent, no lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125678067881,"sku":"8032937790909","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937790909.png?v=1786492261"},{"product_id":"8032937790916","title":"10.Mia Demi Color Beige","description":"\u003cp\u003ePart of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Beige. A soft, neutral beige toner that refreshes and balances tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft, neutral beige toning (deposit-only)\u003c\/li\u003e\n\u003cli\u003eBalances tone; adds gloss\u003c\/li\u003e\n\u003cli\u003eGentle demi-permanent, no lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125678428329,"sku":"8032937790916","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937790916.png?v=1786492215"},{"product_id":"8032937790947","title":"10.Mia Demi Color Ghiaccio","description":"\u003cp\u003ePart of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Ghiaccio (Ice). A cool, icy toner that refreshes and neutralizes warmth on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool, icy toning (deposit-only)\u003c\/li\u003e\n\u003cli\u003eNeutralizes warmth; adds gloss\u003c\/li\u003e\n\u003cli\u003eGentle demi-permanent, no lift\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125679083689,"sku":"8032937790947","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937790947.png?v=1786492174"},{"product_id":"8032937795218","title":"7.21 MIA Biondo Irisee","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Blonde (shade 7.21) — a blonde with a cool iridescent (violet) reflect that counters yellow for a soft, refined finish. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, iridescent\/violet reflect\u003c\/li\u003e\n\u003cli\u003eCounters yellow, refined finish\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125683540137,"sku":"8032937795218","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795218_7fc91483-7a59-49b9-b180-9edb5a7e8742.jpg?v=1769081988"},{"product_id":"8032937798653","title":"Correttore Blu","description":"\u003cp\u003eA professional blue colour corrector that neutralises unwanted warm or brassy tones in the hair. Its concentrated blue pigment mixes easily with compatible colour systems, letting stylists customise formulas for cleaner, cooler, more controlled results — ideal for blending, balancing and corrective colour work.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlue pigment neutralises warm\/brassy tones\u003c\/li\u003e\n\u003cli\u003eRefines and cools colour results\u003c\/li\u003e\n\u003cli\u003eCustomises professional formulations\u003c\/li\u003e\n\u003cli\u003eWorks within compatible colour systems\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAdd a small amount to your colour mix per the colour system to counteract warmth or cool a target shade; apply and process as for the base formula. Professional use only.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46125688914089,"sku":"8032937798653","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/a1b312fd-6fbc-574a-b2f0-71fcdda7cfac.jpg?v=1769082307"},{"product_id":"627843212065","title":"RefectoCil Beard Kit for Barbers","description":"\u003cp\u003eComplete starter or professional kit with everything needed to begin offering RefectoCil tinting services\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eComplete introductory or professional set in one kit\u003c\/li\u003e\n\u003cli\u003eIncludes core tinting essentials to get started or restock\u003c\/li\u003e\n\u003cli\u003eReliable, natural-looking lash and brow color results\u003c\/li\u003e\n\u003cli\u003eGreat for students, new professionals, or barbershops\u003c\/li\u003e\n\u003cli\u003eTrusted RefectoCil salon-quality formulas throughout\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFollow the kit's included instructions to mix, apply, and remove tint using the provided components for a complete professional service.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStudents, new lash and brow professionals, and barbers wanting a complete starter or professional tinting set.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePractice the full mix-apply-remove sequence on a patch test first if you're new to the system - timing is what separates even color from patchy results.\u003c\/p\u003e","brand":"RefectoCil","offers":[{"title":"Default Title","offer_id":46125933199529,"sku":"627843212065","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/be63b034-739e-5ee8-868a-885ff802e7bf.jpg?v=1769082726"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795058","title":"6.11 Mia Color Cream Special Base Dark Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Special Base range, a professional permanent cream colour — Dark Blond Grey (shade 6.11) — an intense cool dark blonde with a strong grey\/ash reflect built for perfect grey coverage, covering 100% of grey hair with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool dark blonde, strong grey\/ash reflect\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair (Special Base)\u003c\/li\u003e\n\u003cli\u003eIdeal for resistant grey, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126212317353,"sku":"8032937795058","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795058.png?v=1786384082"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795065","title":"7.11 Mia Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Blond Grey (shade 7.11) — a blonde with an intense cool grey\/ash reflect for a soft silver-toned result that strongly neutralizes warmth. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde with a grey\/silver reflect\u003c\/li\u003e\n\u003cli\u003eStrong ash tone to counter warmth\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126212841641,"sku":"8032937795065","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795218_0897ef70-3833-4454-90dd-fa488fce9587.jpg?v=1769098308"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795072","title":"8.11 Mia Light Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Light Blond Grey (shade 8.11) — a light blonde with an intense cool grey\/ash reflect for a soft silver-toned result that strongly neutralizes warmth. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, grey\/silver reflect\u003c\/li\u003e\n\u003cli\u003eStrong ash tone to counter warmth\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126213234857,"sku":"8032937795072","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795218_8076dca4-728e-40da-97d9-d577fd8b2970.jpg?v=1769098336"},{"product_id":"emme-8032937795089","title":"9.11 Mia Biondo Deep Ash Very Light Blonde","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Ash Very Light Blonde (shade 9.11) — a very light blonde with a deep, intense ash reflect for maximum neutralisation of unwanted warmth, with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, deep ash reflect\u003c\/li\u003e\n\u003cli\u003eMaximum warmth neutralisation\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126213824681,"sku":"8032937795089","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/9509f2bd-88fd-5439-87ea-5f802d0d1eb0.png?v=1769098390"},{"product_id":"emme-mia-color-mia-sb-deep-ash-grey-8032937795102","title":"11.11 Mia Platinum Blond Grey","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour, Platinum Blond Grey (shade 11.11) — an intense cool platinum with a grey\/ash reflect for icy, silver-toned results. Smooth, even application for predictable colour.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIcy platinum with grey\/silver reflect\u003c\/li\u003e\n\u003cli\u003eStrong ash tone to counter warmth\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126214217897,"sku":"8032937795102","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/91a0da2a-863b-5d21-bee4-251ad18c53f8_dea01630-e886-4598-b997-05863c2b1402.jpg?v=1769098467"},{"product_id":"emme-8032937795119","title":"6 Matt Biondo Scuro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Dark Blonde with a matt olive reflect (shade 6 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural dark blonde result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural dark blonde, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126214807721,"sku":"8032937795119","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/5469c73d-f9cd-5106-8408-9ac10cc97574.png?v=1771761262"},{"product_id":"emme-8032937795126","title":"7 Matt Biondo Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Blonde with a matt olive reflect (shade 7 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural blonde result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural blonde, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126215233705,"sku":"8032937795126","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/3e49830b-9369-59b6-9cf5-824c94fd200d.png?v=1771761234"},{"product_id":"emme-8032937795133","title":"8 Matt Biondo Chiaro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Light Blonde with a matt olive reflect (shade 8 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural light blonde result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural light blonde, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126215626921,"sku":"8032937795133","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/36144dc0-02b0-5185-b717-fa176fc7f7bb.png?v=1771761268"},{"product_id":"emme-8032937795140","title":"9 Matt Biondo Chiarissmo Naturale Oliva","description":"\u003cp\u003eA professional permanent cream colour in Matt Natural Very Light Blonde (shade 9 Matt \/ Oliva) — a very light blonde with a matt (green-based) reflect that counteracts unwanted red and orange tones, with full grey coverage. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, matt (green) reflect\u003c\/li\u003e\n\u003cli\u003eCounteracts red\/orange tones\u003c\/li\u003e\n\u003cli\u003eReliable, full grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eUse alone or as a mixing\/correcting tone; mix with the appropriate developer strength, apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126216183977,"sku":"8032937795140","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/b5f4c9a4-806e-58d9-8c58-2c2f0b5a7d13.png?v=1769098655"},{"product_id":"emme-8032937795171","title":"1 Matt Nero Naturale Naturale Oliva","description":"\u003cp\u003ePart of the Mia Special Base range, this permanent cream colour delivers a natural black with a matt, olive-toned reflect and perfect grey coverage. It covers 100% of grey hair for long-lasting, natural-looking results, while nourishing shea butter leaves the hair shiny and silky.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural black with a matt \/ olive reflect\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003cli\u003eLong-lasting, natural-looking colour\u003c\/li\u003e\n\u003cli\u003eShea butter for shine and conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer, apply evenly to dry hair, process per professional guidelines, then rinse and follow with a post-colour treatment.\u003c\/p\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cp\u003eShea butter.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126216577193,"sku":"8032937795171","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/2a8fefae-d5a0-57c2-9c5a-498369bc584c.png?v=1769098697"},{"product_id":"emme-8032937795188","title":"3 Matt Castano Scuro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Dark Brown with a matt olive reflect (shade 3 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural dark brown result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural dark brown, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126217167017,"sku":"8032937795188","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/797ee60d-525f-52d0-9866-756e72b7e1e3.png?v=1769098724"},{"product_id":"emme-8032937795195","title":"4 Matt Castano Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Brown with a matt olive reflect (shade 4 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural brown result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural brown, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126217527465,"sku":"8032937795195","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/78bc4053-bc2e-57b7-a6d4-a9c9fde63e2b.png?v=1771761273"},{"product_id":"emme-8032937795201","title":"5 Matt Castano Chiaro Naturale Oliva","description":"\u003cp\u003ePart of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Light Brown with a matt olive reflect (shade 5 Matt) — the green-based reflect neutralizes unwanted red\/orange while covering 100% of grey for a natural light brown result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural light brown, matt\/olive reflect\u003c\/li\u003e\n\u003cli\u003eNeutralizes red\/orange warmth\u003c\/li\u003e\n\u003cli\u003eCovers 100% of grey hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126218084521,"sku":"8032937795201","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/01ca74d7-e085-5d14-846e-9a0652da14f8.png?v=1769098785"},{"product_id":"emme-8032937795225","title":"9.21 Mia Biondo Chiarissimo Irisee","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect, with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, iridescent pearl reflect\u003c\/li\u003e\n\u003cli\u003eCool, luminous finish\u003c\/li\u003e\n\u003cli\u003eMia Color system, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126218576041,"sku":"8032937795225","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/b96fec29-c330-5c81-8178-8f0b0680584c.png?v=1769098820"},{"product_id":"emme-8032937795232","title":"10.21 Mia Biondo Extra Chiarissimo Irisee","description":"\u003cp\u003ePart of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones, with smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-light blonde, iridescent\/violet reflect\u003c\/li\u003e\n\u003cli\u003eHelps counter unwanted yellow\u003c\/li\u003e\n\u003cli\u003eMia Color system, long-lasting\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126219231401,"sku":"8032937795232","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/3f13a7c1-5587-5bc4-b04d-263e87949987.jpg?v=1773311568"},{"product_id":"7-12-biondo-cenere-irisee","title":"7.12 Mia Biondo Cenere Irisèe\/Ash Irisse Blonde","description":"\u003cp\u003eA professional permanent cream colour in Ash-Iridescent Blonde (shade 7.12) — a blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, ash + iridescent reflect\u003c\/li\u003e\n\u003cli\u003eStrongly neutralizes yellow \u0026amp; warmth\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126219755689,"sku":"8032937795249","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/8032937795249.png?v=1786733352"},{"product_id":"emme-8032937795256","title":"8.12 Mia Special Base Biondo Chiaro Cenere Irisèe","description":"\u003cp\u003eA professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, ash + iridescent reflect\u003c\/li\u003e\n\u003cli\u003eStrongly neutralizes yellow \u0026amp; warmth\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126220411049,"sku":"8032937795256","price":7.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/5ecfb2ea-94a7-5744-8fc4-0205e87b6043.png?v=1769088419"},{"product_id":"8-12-biondo-chiaro-cenere-irisee","title":"8.12 Biondo Chiaro Cenere Irisèe\/Ash Iresee Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, ash + iridescent reflect\u003c\/li\u003e\n\u003cli\u003eStrongly neutralizes yellow \u0026amp; warmth\u003c\/li\u003e\n\u003cli\u003eReliable grey coverage, even application\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126222442665,"sku":"8032937795294","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/f64061ee-75a0-5961-bc48-ce50d7dfea7c.jpg?v=1769088819"},{"product_id":"emme-8032937795300","title":"9.12 Biondo Chiarissimo Cenere Irisèe","description":"\u003cp\u003eA professional permanent cream colour in Ash Irisee Very Light Blonde (shade 9.12) — a very light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, ash-iridescent reflect\u003c\/li\u003e\n\u003cli\u003eCool, pearly finish\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126222966953,"sku":"8032937795300","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/0f67965a-de1e-50bf-bc3f-33f3fa4b73cf.png?v=1769088934"},{"product_id":"emme-8032937795317","title":"10.12 Biondo Extra Chiarissimo Cenere Irisèe","description":"\u003cp\u003eA professional permanent cream colour in Ash Irisee Extra Light Blonde (shade 10.12) — an extra-light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-light blonde, ash-iridescent reflect\u003c\/li\u003e\n\u003cli\u003eCool, pearly finish\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223294633,"sku":"8032937795317","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/54fb870c-b042-53b7-827d-1b4d584c9e1e.jpg?v=1769089139"},{"product_id":"emme-8032937795331","title":"9.21 Biondo Chiarissimo Irisee","description":"\u003cp\u003eA professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, iridescent pearl reflect\u003c\/li\u003e\n\u003cli\u003eCool, luminous finish\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223622313,"sku":"8032937795331","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/c0319b24-bb35-550f-aa18-0cd97162afe7.png?v=1769089343"},{"product_id":"emme-8032937795348","title":"10.21 Biondo Extra Chiarissimo Irisee","description":"\u003cp\u003eA professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones. Smooth, even application for predictable, long-lasting results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eExtra-light blonde, iridescent\/violet reflect\u003c\/li\u003e\n\u003cli\u003eHelps counter unwanted yellow\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223655081,"sku":"8032937795348","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/6f3c1ac2-dfb5-5e15-83ca-e9cc3c554ab6.jpg?v=1769089468"},{"product_id":"emme-passion-brightcolor-8032937796017","title":"Brightcolor Castano Scuro\/Dark Brown","description":"\u003cp\u003eA direct (deposit-only) colour in Dark Brown that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eCan be used with permanent colour; gentle on damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223851689,"sku":"8032937796017","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/7421aa6f-d22c-5372-a86d-8c411d1a38ad.jpg?v=1772621042"},{"product_id":"emme-8032937796024","title":"Brightcolor Chocolate","description":"\u003cp\u003eA direct (deposit-only) colour in Chocolate that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eCan be used with permanent colour; gentle on damaged hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223884457,"sku":"8032937796024","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/medium_515fad54-fdbc-418b-8ce0-35cfedb582c6.jpg?v=1782943419"},{"product_id":"emme-passion-brightcolor-8032937796031","title":"Brightcolor Cherry\/Cherry","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Cherry\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126223917225,"sku":"8032937796031","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/65acb3b1-b35f-5f7c-b89a-1fc69926a65c.jpg?v=1769090003"},{"product_id":"emme-passion-brightcolor-8032937796048","title":"Brightcolor Blu\/Blue","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Blu (Blue)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224113833,"sku":"8032937796048","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/4ad79204-5a0d-540d-b828-29ee5b374834.jpg?v=1769090095"},{"product_id":"emme-passion-rame-8032937796055","title":"8.4 Biondo Chiaro Rame\/Coppery Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight blonde, warm copper reflect\u003c\/li\u003e\n\u003cli\u003eLuminous coppery warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224146601,"sku":"8032937796055","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/955f5751-9b1f-5beb-9b8c-82795bea37a8.jpg?v=1769090221"},{"product_id":"emme-8032937796062","title":"9.4 Biondo Chiarissimo Rame","description":"\u003cp\u003eA professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, warm copper reflect\u003c\/li\u003e\n\u003cli\u003eLuminous coppery warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224343209,"sku":"8032937796062","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/222d8cc9-0cc0-5e63-88f7-6f9bb8c0ef9a.png?v=1769090374"},{"product_id":"emme-8032937796079","title":"9.44 Biondo Chiarissimo Rame Intenso","description":"\u003cp\u003eA professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVery light blonde, intense copper reflect\u003c\/li\u003e\n\u003cli\u003eBold, deep coppery warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224375977,"sku":"8032937796079","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/ddb5aa04-7e11-5637-ae2b-7fd2c4fe9818.png?v=1769090509"},{"product_id":"emme-passion-rame-dorati-8032937796086","title":"6.43 Biondo Scuro Rame Dorato\/Golden Coppery Dark Blonde","description":"\u003cp\u003eA professional permanent cream colour in Golden Coppery Dark Blonde (shade 6.43) — a dark blonde with a copper reflect warmed by golden tones for a rich, radiant result. Smooth, even application.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDark blonde, golden-warmed copper reflect\u003c\/li\u003e\n\u003cli\u003eRich, radiant warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224572585,"sku":"8032937796086","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/7c950c58-00cc-565e-935c-121b6afacbbc.jpg?v=1769090656"},{"product_id":"emme-passion-platino-8032937796109","title":"11.0 Biondo Extra Chiarissimo Platino\/Platinum Extra Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde. Rich pigment and a creamy texture give smooth, even application and predictable, long-lasting results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNatural platinum extra-light blonde\u003c\/li\u003e\n\u003cli\u003eCreamy, even application\u003c\/li\u003e\n\u003cli\u003eLong-lasting, predictable colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224801961,"sku":"8032937796109","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/110e4be2-6012-566a-ae77-aaa1c0111b80.jpg?v=1769091343"},{"product_id":"11-1-biondo-extra-chiarissimo-platino-cenere","title":"11.1 Biondo Extra Chiarissimo Platino Cenere\/Ash Platinum Extra Blonde","description":"\u003cp\u003eA professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth. Smooth, even application for predictable, long-lasting results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool ash platinum extra-light blonde\u003c\/li\u003e\n\u003cli\u003eHelps neutralize unwanted warmth\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126224998569,"sku":"8032937796116","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/2a8d9c81-8a89-59fe-be30-4ae436b408ca.jpg?v=1769091400"},{"product_id":"emme-passion-platino-8032937796123","title":"11.31 Biondo Extra Chiarissimo Platino Beige\/Beige Platinum Extra Light Blonde","description":"\u003cp\u003eA professional permanent cream colour in Beige Platinum Extra Light Blonde (shade 11.31) — a soft platinum blonde with a neutral beige reflect for a balanced, natural-looking finish. Smooth, even application for predictable, long-lasting results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePlatinum blonde with a beige reflect\u003c\/li\u003e\n\u003cli\u003eSoft, balanced, natural-looking tone\u003c\/li\u003e\n\u003cli\u003eCreamy, even, long-lasting colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126225031337,"sku":"8032937796123","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/bdf864d3-51e0-595e-bda3-a2db4aa87b7a.jpg?v=1769091507"},{"product_id":"emme-passion-brightcolor-8032937796307","title":"Brightcolor Lavanda\/Lavender","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Lavanda (Lavender)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126225490089,"sku":"8032937796307","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/f100d715-6461-5e84-bcd7-b036f685d190.jpg?v=1769091801"},{"product_id":"emme-passion-brightcolor-8032937796314","title":"Brightcolor Verde\/Green","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Verde (Green)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126225686697,"sku":"8032937796314","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/316a4f65-79f1-5a86-9086-06d6624fe85f.jpg?v=1769091879"},{"product_id":"emme-passion-brightcolor-8032937796321","title":"Brightcolor Apricot\/Apricot","description":"\u003cp\u003eSemi-permanent direct dye pigment, shade Albicocca (Apricot)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid, direct-dye pigment for fashion tones without ammonia or developer\u003c\/li\u003e\n\u003cli\u003eGentle on hair, ideal for damaged or previously color-treated strands\u003c\/li\u003e\n\u003cli\u003eBlends freely with other Brightcolor shades to custom-mix a tone\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, saturated color with a brilliant shine finish\u003c\/li\u003e\n\u003cli\u003eReady-to-use, no-mix formula speeds up the color service\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eApply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eColorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePro Tip\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBrightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126225719465,"sku":"8032937796321","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/80cb3c7d-f52b-53ba-87f9-1b9c184f835b.jpg?v=1769092007"},{"product_id":"emme-passion-brightcolor-8032937797021","title":"Brightcolor Clear\/Clear","description":"\u003cp\u003eA transparent, clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eTransparent gloss for maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eUse alone for shine or to dilute shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226047145,"sku":"8032937797021","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/1aa47843-9af6-5672-9a93-dbd6caa4d388.jpg?v=1773916116"},{"product_id":"emme-passion-brightcolor-8032937797038","title":"Brightcolor Rosso\/Red","description":"\u003cp\u003eA direct (deposit-only) colour in Red that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eVivid red reflect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226243753,"sku":"8032937797038","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/db036609-acd3-5b46-aa13-325721ffe871.jpg?v=1769092268"},{"product_id":"emme-passion-brightcolor-8032937797045","title":"Brightcolor Tabacco\/Tobacco","description":"\u003cp\u003eA direct (deposit-only) colour in Tobacco that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eWarm tobacco-brown reflect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226276521,"sku":"8032937797045","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/b1a737fb-a028-5b4d-844d-d8103e68b8a8.jpg?v=1769092353"},{"product_id":"emme-passion-brightcolor-8032937797052","title":"Brightcolor Cristallo\/Crystal","description":"\u003cp\u003eA transparent, crystal-clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrystal-clear gloss for maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eUse alone for shine or to dilute shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226309289,"sku":"8032937797052","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/51ee4f21-5690-5d11-bda6-08e42fd4b4d9.jpg?v=1769092422"},{"product_id":"emme-passion-brightcolor-8032937797069","title":"Brightcolor Viola\/Violet","description":"\u003cp\u003eA direct (deposit-only) colour in Violet that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eRich violet reflect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226473129,"sku":"8032937797069","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/4793cd18-f6e7-54ed-84c8-58e3ad2fe017.jpg?v=1769092618"},{"product_id":"emme-passion-brightcolor-8032937797076","title":"Brightcolor Rame\/Coppery","description":"\u003cp\u003eA vivid direct (deposit-only) copper colour that delivers bold, high-impact tone with a warm, fiery finish. Free from ammonia, peroxide and alcohol, it adds instant vibrancy to pre-lightened or naturally light hair and refreshes faded copper tones, conditioning with proteins for soft, flexible hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eWarm, fiery copper reflect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226505897,"sku":"8032937797076","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/d3fe71ef-32f1-5f60-b123-a66dd8adb14b.jpg?v=1769092747"},{"product_id":"emme-passion-brightcolor-8032937797083","title":"Brightcolor Miele\/Honey","description":"\u003cp\u003eA direct (deposit-only) colour in Honey that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eWarm honey-gold reflect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226702505,"sku":"8032937797083","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/e25fbccd-1635-5749-a6fc-e8d33eb3d496.jpg?v=1774002993"},{"product_id":"emme-passion-brightcolor-8032937797175","title":"Brightcolor Giallo\/Yellow","description":"\u003cp\u003eA vivid, high-impact direct (deposit-only) yellow colour that adds bold brightness to any style. Free from ammonia, peroxide and alcohol, it delivers instant colour payoff on pre-lightened or naturally light hair — ideal for creative looks, accent streaks and refreshing faded tones — while conditioning with proteins for soft, flexible hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDirect deposit-only colour, maximum shine\u003c\/li\u003e\n\u003cli\u003eAmmonia-, peroxide- \u0026amp; alcohol-free\u003c\/li\u003e\n\u003cli\u003eRich in proteins \u0026amp; conditioning elements\u003c\/li\u003e\n\u003cli\u003eBright yellow fashion reflect\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226735273,"sku":"8032937797175","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/d2904a9c-72ab-5b3d-ae83-3190dbbc0575.jpg?v=1771760968"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/collections\/Color_Toners_-_Hair_Color.png?v=1786824847","url":"https:\/\/beautysales.com\/collections\/auto-hair-color.oembed?page=7","provider":"BeautySales","version":"1.0","type":"link"}