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Designed for both professional salon use and daily at‑home care.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eCleanses without stripping essential moisture\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eHelps soften and smooth the hair\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eSupports improved shine and manageability\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eSuitable for frequent use\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eIdeal for normal, dry, or frizz‑prone hair\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply to wet hair and massage gently into the scalp and lengths. Rinse thoroughly. Repeat if needed. Follow with conditioner or mask for best results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eDaily cleansing\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eDry, dull, or frizz‑prone hair\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eClients seeking a gentle, moisture‑supporting shampoo\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eProfessional backbar use or at‑home maintenance\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"replacement-content\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126200258729,"sku":"8032937794037","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/d8fb3826-0733-5e14-a989-a0e0645a6113.jpg?v=1771846081"},{"product_id":"emme-luxury-8032937794082","title":"22 Luxury Argan Shampoo 200 ml","description":"\u003cdiv class=\"woocommerce-tabs wc-tabs-wrapper\"\u003e\u003cdiv aria-labelledby=\"tab-title-description\" class=\"woocommerce-Tabs-panel woocommerce-Tabs-panel--description panel entry-content wc-tab\" id=\"tab-description\" role=\"tabpanel\"\u003e\u003cp\u003eMuch more than a shampoo, it is a delicate cream to cleanse delicately and give the ultimate hydration.\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e22 Luxury Argan Shampoo\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esuits the needs of fragile, dry and shineless hair. Its formulation with millet extract, remineralizes and reinforces the hair. Has excellent cosmetic properties that act in synergy to assure hydration and nourishment to the hair making it soft, silky and fit.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"vc_row wpb_row vc_row-fluid vc_row-no-padding\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\" data-vc-stretch-content=\"true\"\u003e\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-12\"\u003e\u003cdiv class=\"vc_column-inner\"\u003e\u003cdiv class=\"wpb_wrapper\"\u003e\u003csection id=\"banner-benefici\"\u003e\u003cdiv class=\"eltdf-container\"\u003e\u003cdiv class=\"eltdf-container-inner\"\u003e\u003cdiv id=\"wrapper-benefici\"\u003e\u003cdiv class=\"wrap-beneficio\"\u003e \u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126201241769,"sku":"8032937794082","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/ddb3e7c7-2781-5587-88b2-4aea7e353f83.jpg?v=1769096850"},{"product_id":"emme-silver-line-8032937796277","title":"00 SILVER SHAMPOO 250 ml","description":"\u003cp\u003eEmmeDiciotto 00 Silver Hair Shampoo 250ml is a specialized haircare product designed to maintain and enhance the beauty of silver, gray, or white hair. This unique shampoo is formulated to neutralize unwanted yellow or brassy tones, leaving your hair with a stunning, cool, and silver finish. Embrace the beauty of your silver, gray, or white hair with EmmeDiciotto 00 Silver Hair Shampoo. Keep your hair looking its best by reducing unwanted yellow tones and enhancing its natural brilliance. Enjoy a haircare product that helps you maintain a stunning and cool silver look.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126225424553,"sku":"8032937796277","price":12.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/f7303e90-975d-53e1-86c2-b3ed43f0c396.jpg?v=1769091612"},{"product_id":"emme-silver-line-8032937796284","title":"00 SILVER SHAMPOO 1 L.","description":"\u003cp\u003eConcentrated creamy shampoo with blue\/violet pigment to brighten up blond, white, grey hair and highlights, neutralizes yellow effect. Benefit A complete line of skin and hair care products. Shampoo, Conditioner and Masks with formulations for every need. Concentrated creamy shampoo with blue\/violet pigment to brighten up blond, white, grey hair and highlights, neutralizes yellow effect. Enriched with olea europea and conditioning ingredients it gives a lot of hydration and nourishment to the hair that becomes soft and shiny. How to use Put on wet hair and massage delicately. Repeat the application. For a deeper result leave on for 5\/10 minutes. Rinse thoroughly.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126225457321,"sku":"8032937796284","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/6c98178b-87ac-51e1-8374-6f34ff9626d0.jpg?v=1769091709"},{"product_id":"emmediciotto-00-black-shampoo-250ml","title":"Emmediciotto 00 Black Shampoo 250mL - Toning Pigmented Shampoo for Gray, Blonde \u0026 White Hair","description":"\u003cp\u003eConcentrated shampoo with blue\/black pigment designed to revive and illuminate blonde, white, gray, and brown hair while neutralizing unwanted yellow and orange tones. This professional-grade toning shampoo unifies color and helps maintain vibrancy between salon visits. Enriched with nourishing olea europaea (olive oil) extract, it provides intense hydration and conditioning to leave hair soft, shiny, and manageable. Ideal for color-treated, highlighted, or naturally gray hair that needs tonal correction and deep nourishment.\u003c\/p\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226768041,"sku":"8032937797397","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/9628e15c-39f7-58cb-90a9-319c6d7186d6.jpg?v=1769093046"},{"product_id":"emmediciotto-00-black-shampoo-250ml-copy","title":"00 Vanilla Shampoo 250mL","description":"\u003cdiv class=\"vc_row wpb_row vc_row-fluid\"\u003e\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-12\"\u003e\u003cdiv class=\"vc_column-inner\"\u003e\u003cdiv class=\"wpb_wrapper\"\u003e\u003cdiv class=\"vc_tta-container\" data-vc-action=\"collapse\"\u003e\u003cdiv class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-grey vc_tta-style-modern vc_tta-shape-rounded vc_tta-spacing-1 vc_tta-tabs-position-top vc_tta-controls-align-left\"\u003e\u003cdiv class=\"vc_tta-panels-container\"\u003e\u003cdiv class=\"vc_tta-panels\"\u003e\n\u003cdiv class=\"vc_tta-panel vc_active\" data-vc-content=\".vc_tta-panel-body\" id=\"1650961971648-3d38e0f0-280f\"\u003e\u003cdiv class=\"vc_tta-panel-body\"\u003e\u003cdiv class=\"page\" title=\"Page 2\"\u003e\u003cdiv class=\"layoutArea\"\u003e\u003cdiv class=\"column\"\u003e\u003cdiv class=\"vc_row wpb_row vc_row-fluid\"\u003e\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-12\"\u003e\u003cdiv class=\"vc_column-inner\"\u003e\u003cdiv class=\"wpb_wrapper\"\u003e\u003cdiv class=\"vc_tta-container\" data-vc-action=\"collapse\"\u003e\u003cdiv class=\"vc_general vc_tta vc_tta-tabs vc_tta-color-grey vc_tta-style-modern vc_tta-shape-rounded vc_tta-spacing-1 vc_tta-tabs-position-top vc_tta-controls-align-left\"\u003e\u003cdiv class=\"vc_tta-panels-container\"\u003e\u003cdiv class=\"vc_tta-panels\"\u003e\u003cdiv class=\"vc_tta-panel vc_active\" data-vc-content=\".vc_tta-panel-body\" id=\"1650961971648-3d38e0f0-280f\"\u003e\u003cdiv class=\"vc_tta-panel-body\"\u003e\u003cdiv class=\"page\" title=\"Page 2\"\u003e\u003cdiv class=\"layoutArea\"\u003e\u003cdiv class=\"column\"\u003e\u003cp\u003e\u003cspan\u003eConcentrated shampoo with vanilla pigment, revives and illuminates the intensity of natural and colored hair reflections. Tones and unifies \u003c\/span\u003e\u003cspan\u003ecolored blond, golden blond, copper blond or highlighted hair, it gives warm highlights.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vc_tta-panel\" data-vc-content=\".vc_tta-panel-body\" id=\"1650961971653-068d2556-146d\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126226964649,"sku":"8032937797403","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/103ccd9b-97c8-511f-ab12-c4cf4af43f8d.jpg?v=1769093117"},{"product_id":"emmediciotto-00-choco-shampoo-250ml","title":"00 Choco Shampoo 250mL","description":"\u003cp\u003eConcentrated Shampoo Cream with black\/blue pigment, revives and illuminates blond, white, gray hair, with streaks, neutralizes the yellow effect. Enriched with olea europaea and conditioning, it provides strong hydration and nourishment, leaving the hair soft and shiny.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Emmediciotto","offers":[{"title":"Default Title","offer_id":46126227062953,"sku":"8032937797410","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/46cfce72-a172-5903-9d75-50de5b090c62.jpg?v=1769093201"},{"product_id":"truss-home-care-813218020162","title":"Truss Volume Therapy 650ml\/21.98oz","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTruss Volume Therapy\u003c\/strong\u003e is a lightweight, body‑boosting treatment designed to add fullness, lift, and movement to fine or limp hair. Its liquid formula helps improve strand structure, enhance volume at the roots, and support a thicker, more resilient feel without weighing the hair down. Ideal for daily use, it leaves hair looking fuller, smoother, and more manageable.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003ePerfect for all hair types—especially those needing extra body—this treatment helps create long‑lasting volume while maintaining softness and natural shine.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003ch2\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eLightweight volumizing treatment\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eHelps boost body, lift, and fullness\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eSupports stronger, more resilient strands\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eEnhances smoothness and manageability\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cspan\u003eProfessional‑grade formula in a large 650mL size\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003ch2\u003e\u003cstrong\u003eIdeal For\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan\u003eAnyone with fine, flat, or volume‑challenged hair who wants fuller‑looking, more dynamic results without heaviness.\u003c\/span\u003e\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":46126266024105,"sku":"813218020162","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/a66e7a37-a428-5f74-b869-9f41a91fd26f.jpg?v=1769093514"},{"product_id":"truss-home-care-813218022364","title":"Truss Perfect Shampoo 300mL\/10.14oz","description":"\u003cp\u003eTruss Perfect Shampoo Alexandre Herchcovitch has Bio-synthesized technology derived from sources with intelligent actives that balances hair porosity, treats and promotes healthy hair growth for a younger looking, silkier hair. Perfect treatment for Roots to Ends. No dyes, pH balanced.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cul\u003e            \u003cli\u003e\n\u003cul\u003e            \u003cli\u003e        \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\n\u003c\/li\u003e        \u003c\/ul\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":46126269005993,"sku":"813218022364","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/c1d70af9-7b24-5f64-b516-9a505a883a05.jpg?v=1773876879"},{"product_id":"truss-backbar-essentials-813230020270","title":"Truss Blond Shampoo 1L\/33.81fl oz.","description":"\u003cp\u003eFor blonde, bleached or gray hair. Hydrating actives with violet pigments. SHAMPOO: Restores natural elasticity, frizz control and protects hair from the elements that will cause color oxidation. No added salts, physiological pH, ideal for daily use. Color protection.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":46126270709929,"sku":"813230020270","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/3b474e6c-343a-5c7d-89e6-57584e93adcc.jpg?v=1769096646"},{"product_id":"813230020348","title":"Truss Summer Miracle Shampoo - 300ml\/10.14fl.oz","description":"\u003cp\u003eSUMMER MIRACLE SHAMPOO - 300ML\/10.14FL.OZ..\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cul\u003e            \u003cli\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003c\/li\u003e        \u003c\/ul\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":46126272348329,"sku":"813230020348","price":16.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/e23c04ff-bb17-5724-83c4-385d79ab9e66.jpg?v=1773873997"},{"product_id":"truss-813230025077","title":"Truss No Metal Equalizer Shampoo 1L\/33.81oz","description":"\u003cp\u003eIt equalizes the pH and removes any discoloration residues.\u003c\/p\u003e\u003cp\u003eIT DOES NOT GENERATE CUTICLE OPENING.\u003c\/p\u003e\u003cp\u003eAnti-aging treatment.\u003c\/p\u003e\u003cp\u003eThe Multi-Service No Metal Equalizer Shampoo offers you:\u003c\/p\u003e\u003cp\u003e• PH equalization with high nutritional power.\u003c\/p\u003e\u003cp\u003e• Post-discoloration and pre-coloring\/tinting.\u003c\/p\u003e\u003cp\u003e• Elimination of heavy metals such as copper, lead, mercury and chlorine.\u003c\/p\u003e\u003cp\u003e• Anionic cleaning (without cuticle opening).\u003c\/p\u003e\u003cp\u003e• Deep removal of pigments in the color transition.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eIt should be used as follows, after the discoloration services: apply, gently massage, leave it on for 2 minutes and rinse, repeating the procedure. For removing heavy metals, apply it on the wet hair, gently massage, leave it on for 15 to 20 minutes with a thermal cap and rinse, repeating the procedure.\u003c\/p\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e\u003ch3\u003eFEATURES\u003c\/h3\u003e\u003cdiv class=\"replacement-content\"\u003e\u003c\/div\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":46126274805929,"sku":"813230025077","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0576\/3629\/0729\/files\/cac88b35-eac6-56c8-83b8-f73b85488939.jpg?v=1769097406"},{"product_id":"814591012386","title":"Ouidad Advanced Climate Control Defrizzing Shampoo 2.5 oz","description":"\u003cp\u003eOuidad Advanced Climate Control defrizzing shampoo is a gentle formula that cleanses hair without stripping it of its natural oils. The Anti-Frizz Nano Technology helps stop frizz before it starts\u003cbr\u003eBenefits\u003cbr\u003eCurly Hair Shampoo infused with good-for-curl ingredients helps lock in moisture and repair and smooth the cuticle\u003cbr\u003eSuggested use\u003cbr\u003eLather well, massage through wet hair, and rinse. 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