A professional cream developer (oxidising emulsion) at 20 volume (6%), the standard strength for one-level lift and reliable grey coverage. Activates Emmediciotto permanent colour for even, controlled development.

Key Benefits

• 20 volume / 6% — up to one level of lift
• Stable, creamy consistency
• Even, controlled colour development

How to Use

Mix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Blonde (shade 7.0) — a clean, balanced natural blonde with reliable grey coverage, with smooth, even application.

Key Benefits

• Clean, balanced natural blonde
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional cream developer (oxidising emulsion) at 25 volume (7.5%), an intermediate strength for extra lift with controlled grey coverage. Activates Emmediciotto permanent colour for even, controlled development.

Key Benefits

• 25 volume / 7.5% — intermediate lift
• Stable, creamy consistency
• Even, controlled colour development

How to Use

Mix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Dark Blonde (shade 6.0) — a soft, natural dark blonde with balanced depth and reliable grey coverage, with smooth, even application.

Key Benefits

• Soft, natural dark blonde
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Light Brown (shade 5.0) — a soft, balanced light brown with natural depth and reliable grey coverage, with smooth, even application.

Key Benefits

• Soft, balanced natural light brown
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Light Blonde (shade 8.0) — a clean, balanced natural light blonde with reliable grey coverage, with smooth, even application.

Key Benefits

• Clean, balanced natural light blonde
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Light Blonde (shade 8.0SB) — built for perfect coverage, covering 100% of grey hair with a clean, natural light blonde result and smooth, even application.

Key Benefits

• Natural light blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Dark Blonde (shade 6.0SB) — built for perfect coverage, covering 100% of grey hair with a soft, natural dark blonde result and smooth, even application.

Key Benefits

• Natural dark blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional cream developer (oxidising emulsion) at 10 volume (3%), formulated for tone-on-tone deposit and minimal lift. Activates Emmediciotto permanent colour for even, controlled colour development.

Key Benefits

• 10 volume / 3% — deposit & minimal lift
• Stable, creamy consistency
• Even, controlled colour development

How to Use

Mix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Brown (shade 4.0) — a true, balanced medium brown with natural depth and reliable grey coverage, with smooth, even application.

Key Benefits

• True, balanced natural brown
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Blonde (shade 7.0SB) — built for perfect coverage, covering 100% of grey hair with a clean, natural blonde result and smooth, even application.

Key Benefits

• Natural blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Very Light Blonde (shade 9.0) — a clean, balanced natural very light blonde with reliable grey coverage, with smooth, even application.

Key Benefits

• Clean, balanced natural very light blonde
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional Special Base (SB) permanent cream colour in Natural Very Light Blonde (shade 9.0 SB) — formulated for maximum, reliable grey coverage and a stable natural result. Smooth, even application.

Key Benefits

• Special base, maximum grey coverage
• Stable natural very light blonde
• Mia Color system, even application

How to Use

Use alone or blended into a target shade to boost grey coverage; mix with the appropriate developer, apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Blonde (shade 7.1) — a blonde with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Blonde with a cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Dark Blonde (shade 6.1) — a dark blonde with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Dark blonde, cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Light Brown (shade 5.1) — a light brown with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Light brown with a cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Dark Brown (shade 3.0) — a rich, true dark brown with balanced depth and reliable grey coverage, with smooth, even application.

Key Benefits

• Rich, natural dark brown
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Intense Natural Blonde (shade 7.00SB) — built for perfect coverage, covering 100% of grey hair with a rich, natural blonde result and smooth, even application.

Key Benefits

• Intense natural blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Light Brown (shade 5.0SB) — built for perfect coverage, covering 100% of grey hair with a soft, natural light brown result and smooth, even application.

Key Benefits

• Natural light brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Light Blonde (shade 8.1) — a light blonde with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Light blonde, cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.