Privacy policy

Effective date: September 1, 2026

BeautySales, LP ("BeautySales", "we", "us", "our") operates beautysales.com (the "Site"), a wholesale storefront for licensed beauty professionals. This Privacy Policy explains what personal information we collect, where it comes from, how we use it, who we disclose it to, and the choices and rights available to you.

It covers information we collect through the Site and also information you give us in the ordinary course of doing business with us — when you telephone or email us, when you place an order with a member of our team, and when you collect an order in person.

We can be reached at:

BeautySales, LP

Attn: Privacy

18341 Sherman Way, Unit #108

Los Angeles, CA 91335

info@beautysales.com

818-994-4422

WHO THIS POLICY IS FOR

The Site sells to licensed beauty professionals, salon and shop owners, beauty schools and students. It is not directed to the general public and it is not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a minor has provided us with personal information, contact us at info@beautysales.com and we will delete it.

PERSONAL INFORMATION WE COLLECT

1. Identifiers and contact information

What: first and last name, job title, email address, phone number, alternate phone number, fax number, business name, business address, state, and the username and password you set for your account.

Source: you, when you apply for an account, place an order or contact us.

Why: to identify you, create and administer your account, review your account application, take and fulfill orders, and provide customer service.

2. Professional and licensing information

What: your cosmetology or professional license number, your resale tax ID, and the business category you select when applying — for example salon owner, booth renter, cosmetologist, nail specialist, makeup artist, barber, esthetician, beauty supply store, beauty school or student.

Source: you, on your account application.

Why: we sell at wholesale only to licensed professionals and qualifying businesses. We use this information to verify that you are eligible to buy from us, to apply the correct tax treatment, and to understand what kind of business you run so that what we show you is relevant.

3. Order and transaction information

What: what you have bought, quantities, order history, purchase order numbers you enter, delivery addresses, returns and related correspondence.

Source: created by us when you order, and from you when you provide it.

Why: to process, ship and invoice your orders, handle returns, provide support, keep accounting and tax records, and manage our own stock and operations.

4. Payment information

What: the payment card or payment method used for an order.

Source: you, at checkout.

Why: to take payment. Card details are collected and processed by our payment provider through Shopify's checkout. BeautySales does not store your full card number.

5. Device and usage information

What: IP address, browser and device type, pages viewed, referring page, and similar information recorded by the Site and by cookies.

Source: your device, automatically, when you visit the Site.

Why: to run and secure the Site, keep your cart and session working, diagnose faults, and understand in aggregate how the Site is used.

6. Marketing preferences

What: whether you have unsubscribed from our marketing email, whether you have agreed to receive text messages, and your responses if you tell us how you heard about us or which representative referred you.

Source: you.

Why: to send you the communications you have asked for, and to understand which channels bring professionals to us.

7. Video recorded at our premises

What: closed-circuit television footage of our premises at 18341 Sherman Way, Los Angeles, including the areas where customers collect orders.

Source: our cameras, automatically, if you visit us in person.

Why: for the security of our staff, our customers and our stock, to investigate theft, loss or damage, and to establish or defend claims. Footage is not used to identify or profile customers for any commercial purpose, and it is kept only for a short period before being overwritten unless it is needed for a specific incident.

We do not record telephone calls.

INFORMATION WE RECEIVE FROM OTHERS

Most of what we hold comes from you directly. We also receive a small amount from other sources:

- From our carriers, when UPS or USPS corrects or updates a delivery address so that your order reaches you.

- From our payment provider, where your card issuer participates in an account updater service and supplies a new card number or expiry date so that a saved payment method keeps working.

- From someone acting on your behalf — for example a colleague who places an order and gives us your name and address for delivery.

INFORMATION THAT IS NOT PERSONAL INFORMATION

We also work with information that does not identify anyone: totals, trends and statistics about what sells and how the Site is used. Where we have removed or aggregated the details that identify you, that information is no longer personal information, and we use and disclose it as we see fit. We do not attempt to re-identify it.

HOW WE SHARE PERSONAL INFORMATION

We share personal information only as set out below.

Service providers acting on our behalf. These companies process information for us and are not permitted to use it for their own purposes:

- Shopify, which hosts the Site, runs the checkout and stores our customer and order records.

- Helium Customer Fields (Bonify), which powers our account application form and processes the information you enter on it.

- Our payment provider, which processes card payments and refunds.

- UPS and USPS, which receive the name, address and contact details needed to deliver your order.

Brands and manufacturers. We are an authorized distributor, and some of the brands we carry require us to report on where their products go — principally the identity of the purchasing business, its license or account status, and what was bought. They use this to confirm that their products reach licensed professionals, to enforce their distribution and anti-diversion policies, and to administer authorized-stockist and product support programs. What is shared varies by brand, and we share only what the relevant agreement requires.

Product safety. If a product you bought is subject to a safety recall or withdrawal, we may give the manufacturer or the relevant authority the information needed to contact affected customers, or contact you ourselves.

Legal and protective disclosures. We may disclose personal information where we believe in good faith it is necessary to comply with the law or a valid legal request, to enforce our terms, to investigate suspected fraud or product diversion, to protect the rights, property or safety of BeautySales, our customers or others, or to establish or defend legal claims.

Business transfers. If BeautySales is involved in a merger, acquisition, financing or sale of assets, customer information may be transferred as part of that transaction.

WE DO NOT SELL OR SHARE YOUR PERSONAL INFORMATION

As of the effective date of this policy, BeautySales does not sell your personal information, and does not share it for cross-context behavioral advertising, as those terms are defined under California and other state privacy laws. We do not run advertising pixels or third-party advertising trackers on the Site. If that changes we will update this policy and provide the opt-out mechanisms the law requires before doing so.

COOKIES AND SIMILAR TECHNOLOGIES

The Site uses cookies that are necessary for it to work — keeping you signed in, remembering your cart, and maintaining your session — together with Shopify's own analytics cookies, which help us understand in aggregate how the Site is used. We treat identifiers stored in cookies as personal information, because they can be linked to you.

We do not use cookies to build advertising profiles, and we do not allow advertising networks to set cookies through the Site.

Most browsers let you clear or refuse cookies through their settings, and most let you block third-party cookies while keeping the ones a site needs to work. If you block cookies entirely, parts of the Site — including signing in and checking out — will stop working.

YOUR CHOICES

Marketing email. When you open a trade account with us we will send you occasional email about products, promotions and education, because that is part of the trading relationship. You can stop it whenever you like.

To unsubscribe, use the link at the bottom of any marketing email, change the newsletter setting on your account, or email service@beautysales.com. The link takes effect immediately; a request sent to us any other way is actioned within ten business days, so you may receive a message that was already scheduled.

We will still send you messages about your orders, your account and product safety matters. Those are not marketing and you cannot opt out of them while you hold an account.

Text messages about your order. If you give us a mobile number when you place an order, we may text you about that order — confirming it, telling you when it has shipped, sending tracking, and letting you know about a delay or a delivery problem. These are service messages about a transaction you started, not marketing. You can switch them off at checkout, or tell us at any time and we will stop them.

Marketing text messages. Promotional texts about products, offers and classes are a separate matter, and we send them only to customers who have specifically agreed to receive them. Giving us your phone number so we can reach you about an order is not agreement to receive marketing texts, and declining them has no effect on your account or your pricing.

Stopping texts. Reply STOP to any message to stop it, and we will send one confirmation and nothing further. You can also reply QUIT, END or UNSUBSCRIBE, or contact us at service@beautysales.com or 818-994-4422, and we will action it within ten business days. Reply HELP for assistance. Message frequency varies. Message and data rates may apply, and your carrier is not liable for delayed or undelivered messages.

We do not sell or share mobile phone numbers or text-message consent with anyone for their own marketing.

Your account details. You can review and update the information on your account by signing in. If something we hold is wrong and you cannot correct it yourself, contact us and we will fix it.

YOUR PRIVACY RIGHTS

If you live in California, or in another state with a comprehensive privacy law — including Virginia, Colorado, Connecticut, Utah, Texas and Oregon — you have the following rights, subject to the limits in the applicable law:

- To know what personal information we have collected about you, where we got it, why we collected it, and who we have disclosed it to.

- To receive a copy of that information in a portable form.

- To have your personal information deleted.

- To have inaccurate personal information corrected.

- To opt out of the sale or sharing of your personal information, and of profiling that produces legal or similarly significant effects. As explained above, we do not currently do any of these.

- Not to be discriminated against for exercising any of these rights. We will not deny you goods or services, charge you a different price, or give you a lower level of service because you exercised a privacy right.

To exercise any of these rights, email info@beautysales.com or write to the address at the top of this policy, marked for the attention of Privacy. We will verify your identity before we act, usually by confirming details already held on your account. We will respond within 45 days. If we need longer we will tell you why within that period and may take up to a further 45 days. You may use an authorized agent, in which case we will ask for proof that you authorized them.

IF WE REFUSE YOUR REQUEST

If we decline a request, we will tell you why. Several state privacy laws give you the right to appeal that decision, and we extend that right to everyone.

To appeal, reply to our decision or write to us at the address above, marked for the attention of Privacy, and say that you are appealing. We will review the decision and respond in writing within 45 days, explaining the reasons for our conclusion. If we again refuse, you may complain to your state's Attorney General, and we will tell you how.

DO NOT TRACK AND UNIVERSAL OPT-OUT SIGNALS

There is no accepted industry standard for how a website should respond to a browser's "Do Not Track" setting, and we do not respond to it.

Several state privacy laws require businesses to honor universal opt-out preference signals such as Global Privacy Control. Where we are required to honor such a signal, we do. In practice there is nothing for it to switch off on this Site: as described above, we do not sell your personal information, we do not share it for cross-context behavioral advertising, and we run no advertising trackers. If that ever changes, we will honor these signals as an opt-out of the sale and sharing of personal information.

NEVADA

Nevada residents may direct a business not to sell certain personal information. BeautySales does not sell personal information as defined by that law.

HOW WE PROTECT INFORMATION

Personal information is held in Shopify's systems, which use encryption in transit and are certified to the Payment Card Industry Data Security Standard for payment handling. We limit access to personal information to people who need it to do their job. No system is completely secure, and we cannot guarantee that information sent over the internet is safe from interception.

Please do not send us your password. We will never ask you for it.

HOW LONG WE KEEP INFORMATION

We keep your account information for as long as your account is open. We keep order and transaction records for seven years after your final order, which is the period our tax, accounting and dispute-resolution obligations require. After that we delete them or strip them of anything that identifies you.

If you close your account or ask us to delete your information, we will do so, except where we are required to keep specific records — principally completed sales, for the tax period above. We will tell you what we are keeping and why.

Device and usage information collected by cookies is kept for a much shorter period, in line with the cookie lifetimes set by Shopify's analytics.

SENSITIVE PERSONAL INFORMATION

Some state privacy laws single out categories of "sensitive" personal information, such as government identification numbers, precise location, health information, and information about race, religion or sexual orientation. We do not ask you for any of these, and we do not use or disclose sensitive personal information for any purpose that would give you a right to limit that use.

The professional license number and resale tax ID you give us are business credentials, collected solely to verify that you are eligible to buy at wholesale and to apply the correct tax treatment.

WHERE INFORMATION IS HELD

We are a United States business and we direct our Site to customers in the United States. Our systems and those of our main service providers are operated principally in the United States, though a service provider may process or back up information in another country. Where that happens, they remain bound by their agreements with us to protect it.

OTHER WEBSITES

The Site links to websites we do not control, including our carriers' tracking pages and brand websites. This policy does not apply to them. We suggest you read their privacy policies before giving them information.

CHANGES TO THIS POLICY

We may update this policy. When we do, we will change the effective date at the top. If the changes are significant, we will tell you more prominently — by notice on the Site or by email to the address on your account.

Questions about this policy, or about how we handle your information: