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343 products
343 products
An intensive professional I-Potion 3 treatment course in an 8-phial kit that visibly lifts and restructures the hair fibre. Its concentrated actives restore elasticity, body and resilience to flat, limp or chemically weakened hair for a lifted, voluminous look with lasting strength. Made in Italy.
Key Benefits
- Lifts & restructures limp/weakened hair
- Restores elasticity and body
- Concentrated phials for precise application
- 8-phial complete treatment course
How to Use
Apply the contents of one phial to clean, towel-dried hair, distribute evenly, massage gently and leave on for the recommended time before rinsing. Use as a course for best results.
The I-Potion 3 regenerating ozone treatment in a 2-phial home-maintenance pack. It acts inside the hair shaft to give it a new structure — stronger, fuller in body and visibly younger — improving the hair from the inside out with shine and resistance.
Key Benefits
- Regenerating ozone treatment
- Restructures from the inside out
- Adds shine & resistance
- 2-phial home-maintenance pack
How to Use
Wash with I-Potion Ozone Shampoo and towel-dry; part the hair and apply one phial, leave 5–10 minutes, then dry. Repeat weekly for one month alongside Ozone Water.
A lightweight, leave-in cleansing lotion that helps strengthen fragile hair, refresh the scalp and support those with early-stage hair loss or thinning. Formulated with vegetable extracts, it removes buildup and impurities that weigh hair down while improving scalp comfort and vitality. Absorbs quickly with no residue — paraben-free and sulfate-free — for daily use in an anti-hair-loss routine.
Key Benefits
- Cleansing leave-in for fragile, thinning hair
- Vegetable extracts; removes buildup
- Refreshes the scalp, improves vitality
- Paraben- & sulfate-free; no residue
How to Use
Apply to the scalp and hair, massage gently, and leave in — no rinsing required. Use daily as part of the anti-hair-loss regimen.
A concentrated leave-in scalp treatment for thinning hair, formulated with plant-based extracts and a growth-stimulating factor to reinforce fragile hair and support a healthier scalp. Lightweight and fast-absorbing, it helps activate capillary activity and delay the hair-loss process. Ideal for early-stage thinning, seasonal shedding or weakened hair.
Key Benefits
- Concentrated anti-hair-loss formula
- Growth factor stimulates capillary activity
- Helps delay the hair-loss process
- Lightweight, absorbs without residue; men & women
How to Use
Apply directly to the scalp and massage gently to aid absorption. Do not rinse. Use consistently for best results.
A cocoa-infused toning shampoo that refreshes and enhances brown and brunette tones while gently cleansing. Its creamy formula supports softness, shine, and manageability for everyday use.
Key Benefits
- Refreshes and enhances brown/brunette tones
- Gentle daily cleansing
- Supports softness and shine
- Creamy, easy application
How to Use
Apply to wet hair, massage into the scalp and lengths, then rinse thoroughly. Repeat if needed.
A concentrated toning shampoo with vanilla pigment that revives and illuminates natural and colour-treated hair. It tones and unifies blonde, golden blonde, copper blonde, and highlighted hair, enhancing warm reflections while gently cleansing.
Key Benefits
- Enhances warm, golden reflections
- Tones and unifies blonde and highlighted hair
- Revives colour vibrancy
- Gentle cleansing
How to Use
Apply to wet hair, massage evenly, leave on for the desired toning time, then rinse thoroughly.
Key Ingredients
Vanilla toning pigment.
A concentrated toning shampoo with blue-black pigment that revives and illuminates blonde, white, grey, and brown hair while neutralizing unwanted yellow and orange tones. Enriched with olive (Olea Europaea) extract for hydration and shine.
Key Benefits
- Neutralizes yellow and orange tones
- Unifies and revives colour between services
- Olive-extract hydration and conditioning
- Leaves hair soft, shiny, and manageable
How to Use
Apply to wet hair, massage evenly, leave on for the desired toning time, then rinse thoroughly.
Key Ingredients
Blue-black toning pigment, Olive (Olea Europaea) extract.
A concentrated, creamy toning shampoo with blue-violet pigments that brightens blonde, white, grey, and highlighted hair. It neutralizes unwanted yellow tones for a cooler, cleaner, more luminous result — the 1 L size is ideal for salon backbar use.
Key Benefits
- Neutralizes yellow and brassy tones
- Brightens blonde, grey, white, and highlighted hair
- Concentrated toning formula
- Creamy texture for smooth application
How to Use
Apply to wet hair, massage evenly, leave on for the desired toning time, then rinse thoroughly.
Key Ingredients
Blue-violet toning pigments.
A lightweight, protective hair treatment that shields the hair during styling while delivering moisture, softness and a smooth finish. It conditions, defends against heat and supports long-lasting manageability — ideal for frequent use of dryers, irons and other heat tools.
Key Benefits
- Heat protection during styling
- Moisturizes & conditions the hair
- Smooths and softens for a polished finish
- Lightweight serum texture; lasting manageability
How to Use
Apply evenly to damp or dry hair before heat styling, comb through to distribute, then style as desired.
A professional straightening cream with Vitamin K and nourishing ingredients that straightens, smooths and protects the hair. It reduces frizz, enhances shine and provides heat protection for sleek, straight results while supporting hair health.
Key Benefits
- Straightens & smooths with Vitamin K
- Reduces frizz, enhances shine
- Heat protection for styled hair
- Supports hair health & vitality
How to Use
Apply evenly to damp or dry hair, comb through to distribute, then blow-dry and flat-iron to a sleek, straight finish.
A professional scalp treatment formulated with purifying colloidal silver to support healthy scalp conditions. This topical solution soothes red, irritated scalps while helping to eliminate pathogenic organisms — ideal for use after technical services such as colouring, chemical treatments or intensive procedures.
Key Benefits
- Purifying colloidal silver
- Soothes red, irritated scalp
- Helps eliminate pathogenic organisms
- Ideal after technical/chemical services
How to Use
Apply to the affected scalp area after cleansing or after a technical service, distribute evenly and leave in. Do not rinse unless directed.
A lightweight, fast-absorbing argan treatment oil that nourishes, softens and smooths the hair without greasy residue. It boosts shine, tames frizz and improves manageability — the 20 mL size is perfect for travel and touch-ups.
Key Benefits
- Nourishes & softens dry or coarse hair
- Natural-looking shine and smoothness
- Reduces frizz, improves manageability
- Lightweight; compact travel size
How to Use
Apply a small amount to clean, damp or dry hair, focusing on mid-lengths and ends; style as desired.
A professional refining mask that helps draw out impurities and buildup, leaving hair clean, smooth, and refreshed. Its creamy texture absorbs excess oil while keratin and argan oil add softness and shine — part of the 00 Mask range (Black, Silver, Vanilla, Cherry).
Key Benefits
- Refines and clarifies without stripping moisture
- Absorbs excess oil and surface buildup
- Keratin and argan oil for softness and shine
- Suitable for all hair types
How to Use
Apply to clean, towel-dried hair, distribute from mid-lengths to ends, leave on 3–5 minutes, then rinse thoroughly.
Key Ingredients
Keratin, Argan oil.
The final step of the Velvet Seduction straightening treatment. Containing natural keratin — a key protein for hair equilibrium — and rich in argan oil and collagen, it boosts hydration, nourishes and improves hair condition, reduces excess volume and prolongs the straightening effect. Hair is left strong, smooth and bright, more resistant to breakage and split ends.
Key Benefits
- Final step; locks in the straightening result
- Natural keratin, argan oil & collagen
- Deep hydration, reduces excess volume
- Smooth, strong, bright; less breakage/split ends
How to Use
After the smoothing service, apply to the lengths, leave for the recommended time, then rinse. Use to maintain the smoothing treatment.
The active smoothing step of the Velvet Seduction system a professional keratin-based smoothing cream that relaxes and disciplines the hair for a sleek, frizz-free, long-lasting straight result. Nourishes and reinforces the hair fiber during the service.
Key Benefits
- Keratin-based active smoothing step
- Relaxes & disciplines the hair
- Frizz-free, sleek, long-lasting result
- Nourishes & reinforces the fiber
How to Use
Apply to clean, prepared hair per the Velvet Seduction protocol; process, seal and finish according to professional guidelines. Professional use only.
An anti-dandruff purifying shampoo with active grape stem cells and piroctone olamine that eliminates dandruff from the first application and helps prevent relapses. It slows dandruff production and soothes the scalp without weighing the hair down, for a lasting “renewed scalp” feel.
Key Benefits
- Eliminates dandruff from first use; prevents relapse
- Grape stem cells + piroctone olamine
- Soothes the scalp without weighing hair down
- Lasting “renewed scalp” sensation
How to Use
Apply to wet hair, emulsify delicately, rinse and repeat; leave on for 5 minutes, then rinse well and dry.
An innovative two-in-one anti-grease treatment and cleanser from the Emmediciotto laboratories, with three pure natural actives: active grape stem cells (purify, oxygenate and normalise scalp and hair hydration), pure marine salt in micro-grains (rich in oligo-elements; removes grease), and bisabolol (calming and anti-inflammatory). Together they help eliminate scalp toxins.
Key Benefits
- Two-in-one anti-grease treatment + cleanser
- Grape stem cells purify & normalise
- Marine salt micro-grains remove grease
- Bisabolol calms; eliminates scalp toxins
How to Use
Apply to wet scalp and hair, massage the micro-grains gently to work through, leave briefly, then rinse thoroughly.
Finishing spray, 100mL
Key Benefits
- Locks in your style with lasting, flexible hold
- Adds brilliant shine without leaving hair stiff or sticky
- Helps protect style from humidity and frizz
- Lightweight formula that brushes out easily
- Professional finishing product for salon-quality results
How to Use
Hold the can 8-10 inches from dry, styled hair and mist evenly; reapply as needed throughout the day to refresh hold and shine.
Ideal For
Anyone wanting a long-lasting, shiny finish that locks their style in place without weighing hair down.
Pro Tip
Spray in light layers rather than one heavy coat for a more natural, buildable hold.
A regenerating ozone-based treatment for all hair types. It acts inside the hair shaft to give it a new structure — stronger, fuller in body and visibly younger-looking.
Key Benefits
- Regenerating ozone treatment
- Restructures inside the hair shaft
- Stronger, fuller-bodied hair
- Visibly younger-looking; all hair types
How to Use
After the I-Potion shampoo, apply to towel-dried hair, distribute evenly, leave to act as directed, then proceed with styling. Professional treatment step.
A deep yet delicate cleansing shampoo based on ozonized argan oil that gives new life to the hair. It is the ideal base to enhance the I-Potion 3 regenerating treatment, slowing hair ageing for brilliance, resistance and shine.
Key Benefits
- Deep but delicate cleansing
- Ozonized argan oil regenerates
- Anti-ageing: brilliance, resistance, shine
- Ideal base for the I-Potion 3 treatment
How to Use
Apply to wet hair, massage from roots to ends, then rinse. Repeat if needed and follow with the I-Potion 3 treatment.