From today every hairstylist in the world has a new ally to perform technical services (bleaching and coloring) without weakening the hair structure. MP COMPLEX is a new service that revolutionizes the world of the technical services. It’s a performance product to be added to the bleaching mix or to the color that reduces the risk of damaging the hair. Among the active ingredients there is CASTOR oil, a plant with reinforcing, restructuring and softening properties. It works safely on already bleached or stressed hair. It is a revolutionary product that ‘recognizes’ damaged hair and intervenes effectively where the disulfide bridges are broken. It acts as a supplement by healing the parts damaged previous bleaching. It restores and protects the hair ensuring safe bleaching, perfect shiny hair.

The creamy fragrant Activator created especially to obtain not permanent highly cosmetic light effect (reflections) without changing the base and can be mixed with any Passion and Mia shade. Highlights mèches and creates play of colours and light effects without changing the base. Perfectly tolerable, it does not cause irritation, does not drip, delicate to skin and hair.

Understand why you made the best choice:

– Infinite shape memory: allows the stylist to open and close the foil as many times as needed to control the desired bleaching.

– It preserves the hair strands due to the lateral opening, which allows the oxygen to release, maintaining the integrity of the hair.

– Cellulose technology with aluminum ensures speed in the discoloration process.

This creamy and fragrant oxidizing emulsion with a soft and homogeneous consistency assures a more comfortable use of the product. Thanks to protective moisturizing ingredients among which Panthenol that has anti-irritating properties, it helps Passion Colour Oil ammonia free and Mia Color Cream ppd-free to protect the hair and assure the best results in hair colouring and bleaching, making the hair shinier and letting the colour last more.

This creamy and fragrant oxidizing emulsion with a soft and homogeneous consistency assures a more comfortable use of the product. Thanks to protective moisturizing ingredients among which Panthenol that has anti-irritating properties, it helps Passion Color Oil ammonia free and Mia Color Cream ppd-free to protect the hair and assure the best results in hair coloring and bleaching, making the hair shinier and letting the color last more.

This creamy and fragrant oxidizing emulsion with a soft and homogeneous consistency assures a more comfortable use of the product. Thanks to protective moisturizing ingredients among which Panthenol that has anti-irritating properties, it helps Passion Colour Oil ammonia free and Mia Color Cream ppd-free to protect the hair and assure the best results in hair colouring and bleaching, making the hair shinier and letting the colour last more.

Brightcolor creates the shiniest shades on all types of hair even in case of those clients who has problems with permanent colors or on damaged hair. It is possible thanks to the formula of direct color without any kind of activator. Brightcolor doesn’t contain ammonia or its by-products. It is deposited on the cuticle layer and thus reflects the hair. Gives an amazing shine and conditions the hair making it soft, flexible and brilliant. Easy to use.

Brightcolor creates the shiniest shades on all types of hair even in case of those clients who has problems with permanent colors or on damaged hair. It is possible thanks to the formula of direct color without any kind of activator. Brightcolor doesn’t contain ammonia or its by-products. It is deposited on the cuticle layer and thus reflects the hair. Gives an amazing shine and conditions the hair making it soft, flexible and brilliant. Easy to use.

Neutralizing lotion with vitamins and pathenol that acts inside the hair fixing permanently the curling/straightening treatment It gives brilliance and makes the hair easy to comb. It fixes and cleanses deeply thanks to the shampoo micro particles that also give the hair a pleasant fragrance. Panthenol helps to keep the hair elastic, shining and silky.

Hair curling lotion with wheat proteins, without thyoglycolic acid and without ammonia.
Its formula suits all hair types.

It allows to shape perfect curls, elastic and full of body that stick to a roller form.

Do not use on bleached hair

BENEFITS
> Delicate lotion for a permanent result
> With conditioning elements that facilitate the curls creation
> It creates soft, natural and long-lasting curls
> It gives body and volume from roots to ends
> For all hair types

Mia/Demi Color Chart

The Deluxe Prime Champagne Blond spray treatment is designed to help blonde, highlighted, and lightened hair maintain a cooler, more radiant tone. Its formula includes violet pigments that work to neutralize unwanted yellow or brassy hues, leaving hair looking brighter and more balanced. The lightweight spray also supports softness, shine, and hydration, making it a helpful step for keeping blonde hair looking fresh between salon visits.

Ideal for at‑home maintenance, this treatment can be used on damp hair to enhance tone and improve manageability. With regular use, it helps preserve a clean, cool blonde finish while supporting overall hair health.

MIA SPECIAL BASE is a complete range of base shades that assure a PERFECT COVERAGE with a natural result. Final effect is shiny and silky hair. Discover the new range MIA SPECIAL BASE the color that covers 100% of grey hair and creates long-lasting naturals shade. For this range of shades Emmediciotto choose the properties of Shea Butter