A professional dust-free lightening (bleach) powder with integrated Plex bond-protection technology, delivering up to 10 levels of controlled lift while helping preserve hair integrity during the lightening process. Compacted, low-swelling formula for clean, precise work.

Key Benefits

• Up to 10 levels of controlled lift
• Dust-free, compacted powder
• Integrated Plex bond protection
• For highlights, balayage & full-head lightening

How to Use

Mix with the appropriate volume Emmediciotto developer to a smooth, consistent paste per the system guidelines; apply, monitor the lift, then rinse and follow with post-service care. Professional use only.

A durable, lightweight black salon apron that protects clothing from colour, water and styling products during services. Its comfortable fit lets stylists move freely through long shifts, and the easy-clean material stands up to repeated professional use.

Key Benefits

• Shields clothing from colour, water & product
• Lightweight, comfortable for long shifts
• Easy-clean, built for repeated use
• Sleek black finish

How to Use

Wear during colour applications, cutting or styling to keep clothing protected and your station clean.

A professional black cutting cape (model GG 741) with a functional button closure, for cutting, colouring and styling services. Its sleek black design keeps a clean, professional look and is durable and easy to maintain with regular washing.

Key Benefits

• Functional button closure
• Sleek, professional black design
• For cutting, colouring & styling
• Durable, easy to maintain

How to Use

Place over the client's shoulders and fasten the button closure at the neck before the service. Machine-wash to maintain.

Semi-permanent direct dye pigment, shade Albicocca (Apricot)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Blu (Blue)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A direct (deposit-only) colour in Dark Brown that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Can be used with permanent colour; gentle on damaged hair

How to Use

Apply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

Semi-permanent direct dye pigment, shade Cherry

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A direct (deposit-only) colour in Chocolate that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Can be used with permanent colour; gentle on damaged hair

How to Use

Apply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A transparent, crystal-clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Crystal-clear gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

A vivid, high-impact direct (deposit-only) yellow colour that adds bold brightness to any style. Free from ammonia, peroxide and alcohol, it delivers instant colour payoff on pre-lightened or naturally light hair — ideal for creative looks, accent streaks and refreshing faded tones — while conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Bright yellow fashion reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

Semi-permanent direct dye pigment, shade Lavanda (Lavender)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A direct (deposit-only) colour in Honey that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm honey-gold reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A vivid direct (deposit-only) copper colour that delivers bold, high-impact tone with a warm, fiery finish. Free from ammonia, peroxide and alcohol, it adds instant vibrancy to pre-lightened or naturally light hair and refreshes faded copper tones, conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm, fiery copper reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A direct (deposit-only) colour in Red that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Vivid red reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.

A direct (deposit-only) colour in Tobacco that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm tobacco-brown reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

Semi-permanent direct dye pigment, shade Verde (Green)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A direct (deposit-only) colour in Violet that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Rich violet reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.

A professional round thermal styling brush with a tourmaline-coated 16 mm barrel. The compact barrel is ideal for short hair, fringes and tight volume, distributing heat evenly during blow-drying to smooth, add shine and shape; the ventilated barrel speeds drying.

Key Benefits

• Tourmaline-coated barrel for even heat & shine
• 16 mm barrel for short hair & tight volume
• Ventilated for faster drying
• Smooths and controls frizz

How to Use

Section the hair and blow-dry over the brush from roots to ends, rolling for volume and shape.

A professional round thermal styling brush with a tourmaline-coated 25 mm barrel. It distributes heat evenly during blow-drying to smooth the hair, add shine and create volume and movement, while the ventilated barrel speeds drying.

Key Benefits

• Tourmaline-coated barrel for even heat & shine
• 25 mm barrel for volume & movement
• Ventilated for faster drying
• Smooths and controls frizz

How to Use

Section the hair and blow-dry over the brush from roots to ends, rolling for volume and shape.

A professional round thermal styling brush with a tourmaline-coated 33 mm barrel. A versatile mid-size barrel for volume, movement and smoothing on mid-length hair, distributing heat evenly during blow-drying for shine; the ventilated barrel speeds drying.

Key Benefits

• Tourmaline-coated barrel for even heat & shine
• 33 mm barrel for volume & movement
• Ventilated for faster drying
• Smooths and controls frizz

How to Use

Section the hair and blow-dry over the brush from roots to ends, rolling for volume and shape.