A professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones, with smooth, even application.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Mia Color system, long-lasting

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Beige. A soft, neutral beige toner that refreshes and balances tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.

Key Benefits

• Soft, neutral beige toning (deposit-only)
• Balances tone; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Burro (Butter). A warm, soft buttery toner that enriches and refreshes tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.

Key Benefits

• Warm buttery toning (deposit-only)
• Enriches tone; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Ghiaccio (Ice). A cool, icy toner that refreshes and neutralizes warmth on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.

Key Benefits

• Cool, icy toning (deposit-only)
• Neutralizes warmth; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Irisee (Iridescent). A cool violet-based toner that neutralizes yellow and refreshes tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy finish.

Key Benefits

• Cool violet toning (deposit-only)
• Neutralizes yellow; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

A leave-in (no-rinse) styling conditioner that leaves hair soft and hydrated while helping to hold the style. Silk derivatives and red poppy extract give a restructuring action, and a delicate apricot fragrance makes application a pleasure.

Key Benefits

• Leave-in — no rinsing needed
• Softens, hydrates & helps hold the style
• Silk + red poppy restructuring
• Delicate apricot fragrance

How to Use

Apply a small amount to towel-dried hair, distribute evenly through the lengths, then style as desired. Do not rinse.

A professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde. Rich pigment and a creamy texture give smooth, even application and predictable, long-lasting results.

Key Benefits

• Natural platinum extra-light blonde
• Creamy, even application
• Long-lasting, predictable colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde with rich pigment and smooth, even application for predictable, long-lasting results.

Key Benefits

• Natural platinum extra-light blonde
• Creamy, even application
• Mia Color system, long-lasting results

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Cool ash platinum extra-light blonde
• Helps neutralize unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth, with smooth, even application for predictable results.

Key Benefits

• Cool ash platinum extra-light blonde
• Helps neutralize unwanted warmth
• Mia Color system, long-lasting

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour, Platinum Blond Grey (shade 11.11) — an intense cool platinum with a grey/ash reflect for icy, silver-toned results. Smooth, even application for predictable colour.

Key Benefits

• Icy platinum with grey/silver reflect
• Strong ash tone to counter warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Platinum Extra Light Blonde (shade 11.21) — a cool platinum blonde with an iridescent (violet) reflect that counters yellow for an icy finish. Smooth, even application.

Key Benefits

• Platinum blonde, iridescent/violet reflect
• Counters yellow for an icy finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Golden Platinum Extra Light Blonde (shade 11.3) — a bright platinum blonde with a warm golden reflect. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Platinum blonde with a golden reflect
• Warm, luminous finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Beige Platinum Extra Light Blonde (shade 11.31) — a soft platinum blonde with a neutral beige reflect for a balanced, natural-looking finish. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Platinum blonde with a beige reflect
• Soft, balanced, natural-looking tone
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Platinum Extra Light Blonde (shade 11.31) — a soft platinum blonde with a neutral beige reflect for a balanced, natural-looking finish. Smooth, even application.

Key Benefits

• Platinum blonde with a beige reflect
• Soft, balanced, natural-looking tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A styling gel that repairs, revitalises and gives body to the hair. Formulated with marine oligo-elements, it adds density and structure with a light fixing power.

Key Benefits

• Adds body & density
• Repairs & revitalises
• Marine oligo-elements
• Light, flexible hold

How to Use

Work a small amount through damp hair, then style. Restyle as needed through the day.

Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Ash (shade 12.11) — lifts and tones in one step to a bright, cool blonde with an ash reflect that counters warmth. Smooth, even application.

Key Benefits

• High-lift super-lightening blonde
• Cool ash reflect, counters warmth
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.

Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Champagne (shade 12.13) — lifts and tones in one step to a bright blonde with a warm champagne reflect. Smooth, even application for luminous results.

Key Benefits

• High-lift super-lightening blonde
• Warm champagne reflect
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.

Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Violet (shade 12.17) — lifts and tones in one step to a bright, cool blonde with a violet reflect that strongly counters yellow. Smooth, even application.

Key Benefits

• High-lift super-lightening blonde
• Violet reflect, strong anti-yellow
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.