A professional permanent cream colour in Natural Blonde (shade 7.0) — a clean, balanced natural blonde with reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Clean, balanced natural blonde
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

pH Transformer is a fluid for transforming permanent color into a toning color, it allows you to switch from an alkaline pH 8.5 /9 to an acid pH 4. The ALOE VERA present in the formula has a protective action on the keratin structure. In the color service, the pH Transformer is used as a TONALIZER for lightening such as balayage, meches, shatush WITHOUT LIFTING THE NATURAL BASE. PH Transformer mixed with the color, promotes an ideal consistency of the color, for an easy and fast application.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Ghiaccio (Ice). A cool, icy toner that refreshes and neutralizes warmth on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.

Key Benefits

• Cool, icy toning (deposit-only)
• Neutralizes warmth; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Intense Natural Light Brown (shade 5.00SB) — built for perfect coverage, covering 100% of grey hair with a rich, natural light brown result and smooth, even application.

Key Benefits

• Intense natural light brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Sand Blonde (shade 7.13) — a blonde with a soft, neutral sandy reflect balancing warm and cool tones for a natural, wearable result. Smooth, even application.

Key Benefits

• Blonde with a soft sandy reflect
• Balanced warm-cool, natural result
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Caramel Blonde (shade 7.32) — a blonde with a warm golden-caramel reflect for a soft, inviting result, with smooth, even application.

Key Benefits

• Blonde, warm golden-caramel reflect
• Soft, inviting warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Red Light Brown (shade 5.66) — a light brown with an intense double-red reflect for bold, vibrant warmth, with smooth, even application.

Key Benefits

• Light brown, intense red reflect
• Bold, vibrant warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Light Blonde (shade 8.0) — a clean, balanced natural light blonde with reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Clean, balanced natural light blonde
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Irisee (Iridescent). A cool violet-based toner that neutralizes yellow and refreshes tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy finish.

Key Benefits

• Cool violet toning (deposit-only)
• Neutralizes yellow; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Color system, a professional Special Base (SB) ultra-light permanent cream colour — Intense Natural Very Light Blonde (shade 9.00 SB) — formulated for maximum grey coverage with intense natural depth. 100 mL. Smooth, even application.

Key Benefits

• Special base, maximum grey coverage
• Intense natural, ultra-light result
• Mia Color system, even application

How to Use

Use alone or blended into a target shade to boost grey coverage; mix with the appropriate developer, apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Sand Light Blonde (shade 8.13) — a light blonde with a soft, neutral sandy reflect balancing warm and cool tones for a natural, wearable result. Smooth, even application.

Key Benefits

• Light blonde, soft sandy reflect
• Balanced warm-cool, natural result
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Blonde (shade 7.31) — a blonde with a soft beige (golden-ash) reflect for a balanced, natural-looking tone, with smooth, even application.

Key Benefits

• Blonde with a soft beige reflect
• Balanced, natural-looking tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Light Brown (shade 5.31) — a light brown with a soft beige (golden-ash) reflect for a balanced, natural-looking tone, with smooth, even application.

Key Benefits

• Light brown with a soft beige reflect
• Balanced, natural-looking tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Red Brown (shade 4.6) — a medium brown with an intense red reflect for bold, vibrant warmth, with smooth, even application.

Key Benefits

• Medium brown, intense red reflect
• Bold, vibrant warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Golden Coppery Blonde (shade 7.43) — a blonde with a copper reflect warmed by golden tones for a rich, radiant result, with smooth, even application.

Key Benefits

• Blonde, golden-warmed copper reflect
• Rich, radiant warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Golden Blonde (shade 7.34) — a blonde blending warm golden and copper reflects for a rich, luminous result, with smooth, even application.

Key Benefits

• Blonde, golden-copper reflect
• Rich, luminous warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Golden Light Brown (shade 5.34) — a light brown blending warm golden and copper reflects for a rich, luminous result, with smooth, even application.

Key Benefits

• Light brown, golden-copper reflect
• Rich, luminous, sun-warmed tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional cream developer (oxidising emulsion) at 40 volume (12%), the maximum strength for high lift and superlightener work. Activates Emmediciotto colour and lightener for even, controlled development.

Key Benefits

• 40 volume / 12% — maximum lift
• Stable, creamy consistency
• Even, controlled colour development

How to Use

Mix with Emmediciotto permanent colour or lightener at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.

A professional permanent cream colour in Natural Dark Blonde (shade 6.0) — a soft, natural dark blonde with balanced depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Soft, natural dark blonde
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Light Brown (shade 5.0) — a soft, balanced light brown with natural depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Soft, balanced natural light brown
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.