Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Violet (shade 12.17) — lifts and tones in one step to a bright, cool blonde with a violet reflect that strongly counters yellow. Smooth, even application.

Key Benefits

• High-lift super-lightening blonde
• Violet reflect, strong anti-yellow
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional high-lift superlightening permanent cream colour — Coppery Superlightener Blonde (904) — that lifts several levels while depositing a warm copper tone. Smooth, even application.

Key Benefits

• High-lift superlightener
• Warm copper toned lift
• Mia Color system

How to Use

Mix with the appropriate high-volume developer as indicated in the colour chart for maximum lift; apply to natural hair, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Currant Red Blonde (shade 77.66) — a blonde with a vivid currant-red reflect for a bold, saturated cool-red result. Smooth, even application.

Key Benefits

• Blonde, vivid currant-red reflect
• Bold, saturated fashion red
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Purple Red Dark Blonde (shade 66.66) — a dark blonde with a vivid purple-red reflect for a bold, fashionable cool-red result. Smooth, even application.

Key Benefits

• Dark blonde, vivid purple-red reflect
• Bold, fashionable cool-red tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Cherry Red Light Brown (shade 55.66) — a light brown base with a vivid cherry-red reflect for bold, saturated warmth. Smooth, even application for creative, long-lasting results.

Key Benefits

• Light brown base, vivid cherry-red reflect
• Bold, saturated fashion warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect, with smooth, even application.

Key Benefits

• Very light blonde, intense copper reflect
• Bold, deep coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect, with smooth, even application.

Key Benefits

• Very light blonde, warm copper reflect
• Luminous coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect, with smooth, even application.

Key Benefits

• Light blonde, warm copper reflect
• Luminous coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Scalp treatment for thinning hair and scalp balance, 10ml

Key Benefits

• Targets thinning hair and supports a healthier-looking scalp
• Helps refresh and rebalance the scalp environment
• Lightweight, leave-in or rinse-out formats fit into any routine
• Formulated with concentrated actives for visible results over time
• Professional scalp-care system trusted in salons

How to Use

Apply directly to a clean, dry or towel-dried scalp as directed, massaging in gently; use consistently as part of a dedicated scalp-care routine for best results.

Ideal For

Clients concerned about thinning hair, hair loss, or an unbalanced, flaky, or itchy scalp.

Pro Tip

Consistency matters most with scalp treatments - stick to the recommended routine for several weeks to see the full benefit.

An intensive professional I-Potion 3 treatment course in an 8-phial kit that visibly lifts and restructures the hair fibre. Its concentrated actives restore elasticity, body and resilience to flat, limp or chemically weakened hair for a lifted, voluminous look with lasting strength. Made in Italy.

Key Benefits

• Lifts & restructures limp/weakened hair
• Restores elasticity and body
• Concentrated phials for precise application
• 8-phial complete treatment course

How to Use

Apply the contents of one phial to clean, towel-dried hair, distribute evenly, massage gently and leave on for the recommended time before rinsing. Use as a course for best results.

The I-Potion 3 regenerating ozone treatment in a 2-phial home-maintenance pack. It acts inside the hair shaft to give it a new structure — stronger, fuller in body and visibly younger — improving the hair from the inside out with shine and resistance.

Key Benefits

• Regenerating ozone treatment
• Restructures from the inside out
• Adds shine & resistance
• 2-phial home-maintenance pack

How to Use

Wash with I-Potion Ozone Shampoo and towel-dry; part the hair and apply one phial, leave 5–10 minutes, then dry. Repeat weekly for one month alongside Ozone Water.

A professional cream developer (oxidising emulsion) at 25 volume (7.5%), an intermediate strength for extra lift with controlled grey coverage. Activates Emmediciotto permanent colour for even, controlled development.

Key Benefits

• 25 volume / 7.5% — intermediate lift
• Stable, creamy consistency
• Even, controlled colour development

How to Use

Mix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.

Part of the Emmediciotto Mia Color system, a professional Special Base (SB) permanent cream colour in Natural Extra Light Blonde (shade 10.0 SB) — formulated for maximum, reliable grey coverage and a stable natural result. Smooth, even application.

Key Benefits

• Special base, maximum grey coverage
• Stable natural extra-light blonde
• Mia Color system, even application

How to Use

Use alone or blended into a target shade to boost grey coverage; mix with the appropriate developer, apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional Special Base (SB) permanent cream colour in Natural Very Light Blonde (shade 9.0 SB) — formulated for maximum, reliable grey coverage and a stable natural result. Smooth, even application.

Key Benefits

• Special base, maximum grey coverage
• Stable natural very light blonde
• Mia Color system, even application

How to Use

Use alone or blended into a target shade to boost grey coverage; mix with the appropriate developer, apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Light Blonde (shade 8.0SB) — built for perfect coverage, covering 100% of grey hair with a clean, natural light blonde result and smooth, even application.

Key Benefits

• Natural light blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Blonde (shade 7.0SB) — built for perfect coverage, covering 100% of grey hair with a clean, natural blonde result and smooth, even application.

Key Benefits

• Natural blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Dark Blonde (shade 6.0SB) — built for perfect coverage, covering 100% of grey hair with a soft, natural dark blonde result and smooth, even application.

Key Benefits

• Natural dark blonde (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Light Brown (shade 5.0SB) — built for perfect coverage, covering 100% of grey hair with a soft, natural light brown result and smooth, even application.

Key Benefits

• Natural light brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Brown (shade 4.0SB) — a true medium brown built for perfect coverage, covering 100% of grey hair with a natural, long-lasting result and smooth, even application.

Key Benefits

• True natural brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Dark Brown (shade 3.0SB) — a rich dark brown built for perfect coverage, covering 100% of grey hair with a natural, long-lasting result and smooth, even application.

Key Benefits

• Rich natural dark brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.