The active smoothing step of the Velvet Seduction system a professional keratin-based smoothing cream that relaxes and disciplines the hair for a sleek, frizz-free, long-lasting straight result. Nourishes and reinforces the hair fiber during the service.

Key Benefits

• Keratin-based active smoothing step
• Relaxes & disciplines the hair
• Frizz-free, sleek, long-lasting result
• Nourishes & reinforces the fiber

How to Use

Apply to clean, prepared hair per the Velvet Seduction protocol; process, seal and finish according to professional guidelines. Professional use only.

A professional pre-treatment shampoo that prepares the hair for smoothing and straightening services. Its clarifying yet gentle formula removes buildup, excess oils and impurities, creating the ideal foundation for the Velvet Seduction system — leaving hair clean, refreshed and ready to receive treatment for optimal, long-lasting results.

Key Benefits

• Deeply cleanses, removes residue & buildup
• Preps hair for smoothing/straightening
• Improves product absorption & longevity
• Suitable for all hair types, incl. colour-treated

How to Use

Apply to wet hair, massage thoroughly from roots to ends, rinse well; repeat if necessary before the next step of the Velvet Seduction system.

An anti-dandruff purifying shampoo with active grape stem cells and piroctone olamine that eliminates dandruff from the first application and helps prevent relapses. It slows dandruff production and soothes the scalp without weighing the hair down, for a lasting “renewed scalp” feel.

Key Benefits

• Eliminates dandruff from first use; prevents relapse
• Grape stem cells + piroctone olamine
• Soothes the scalp without weighing hair down
• Lasting “renewed scalp” sensation

How to Use

Apply to wet hair, emulsify delicately, rinse and repeat; leave on for 5 minutes, then rinse well and dry.

An innovative two-in-one anti-grease treatment and cleanser from the Emmediciotto laboratories, with three pure natural actives: active grape stem cells (purify, oxygenate and normalise scalp and hair hydration), pure marine salt in micro-grains (rich in oligo-elements; removes grease), and bisabolol (calming and anti-inflammatory). Together they help eliminate scalp toxins.

Key Benefits

• Two-in-one anti-grease treatment + cleanser
• Grape stem cells purify & normalise
• Marine salt micro-grains remove grease
• Bisabolol calms; eliminates scalp toxins

How to Use

Apply to wet scalp and hair, massage the micro-grains gently to work through, leave briefly, then rinse thoroughly.

A no-rinse liquid lightener spray that creates instant lights on dry hair for an artistic finishing touch. It leaves no residue and works on all hair types — a fast way to add luminous, freehand highlights to a finished look.

Key Benefits

• Instant lights on dry hair
• No-rinse, finishing application
• Leaves no residue
• Artistic, freehand effect; all hair types

How to Use

Spray onto dry, finished hair where you want lights; build gradually for a more intense effect. No rinsing required. Professional use.

Finishing spray, 100mL

Key Benefits

• Locks in your style with lasting, flexible hold
• Adds brilliant shine without leaving hair stiff or sticky
• Helps protect style from humidity and frizz
• Lightweight formula that brushes out easily
• Professional finishing product for salon-quality results

How to Use

Hold the can 8-10 inches from dry, styled hair and mist evenly; reapply as needed throughout the day to refresh hold and shine.

Ideal For

Anyone wanting a long-lasting, shiny finish that locks their style in place without weighing hair down.

Pro Tip

Spray in light layers rather than one heavy coat for a more natural, buildable hold.

A rich shaving cream with green tea and ginger extracts. Its creamy texture embraces the beard, softening it and preparing the skin for an accurate, deep shave, and leaves the skin pleasantly fresh, smooth and soft.

Key Benefits

• Rich, creamy shave preparation
• Green tea & ginger extracts
• Softens the beard for a close shave
• Leaves skin fresh, smooth & soft

How to Use

Massage a small amount onto a damp beard to build a rich cream, shave, then rinse.

An anti-ageing face cream with Brown Algae — a light yet rich, velvety cream. Brown Algae (Pelvetia Caniculata), rich in antioxidants, helps stimulate collagen and hyaluronic acid, reduce wrinkles and give a more relaxed look, while bringing hydration and comfort to dry skin.

Key Benefits

• Brown Algae rich in antioxidants
• Stimulates collagen & hyaluronic acid
• Reduces wrinkles, more relaxed look
• Hydrates & comforts dry skin

How to Use

Each day after cleansing, apply to the face and massage until fully absorbed.

A refined beard oil blending emollient vegetable oils — almond, grape seed and argan. Its all-in-one formula assures an efficient yet delicate, precise shave while giving lustre and softness to fuller beards.

Key Benefits

• Emollient almond, grape seed & argan oils
• Supports a precise, delicate shave
• Adds lustre & softness to the beard
• All-in-one grooming oil

How to Use

Massage a few drops through the beard and skin; use before shaving to soften, or after to condition and add shine.

A light after-shave emulsion with peppermint extract for a soothing, anti-redness action. It gives an immediate sensation of freshness and comfort to the skin after shaving.

Key Benefits

• Soothing, anti-redness action
• Peppermint extract for freshness
• Light emulsion, fast-absorbing
• Immediate comfort after shaving

How to Use

After shaving, massage a small amount over the face and neck until absorbed.

A regenerating ozone-based treatment for all hair types. It acts inside the hair shaft to give it a new structure — stronger, fuller in body and visibly younger-looking.

Key Benefits

• Regenerating ozone treatment
• Restructures inside the hair shaft
• Stronger, fuller-bodied hair
• Visibly younger-looking; all hair types

How to Use

After the I-Potion shampoo, apply to towel-dried hair, distribute evenly, leave to act as directed, then proceed with styling. Professional treatment step.

A deep yet delicate cleansing shampoo based on ozonized argan oil that gives new life to the hair. It is the ideal base to enhance the I-Potion 3 regenerating treatment, slowing hair ageing for brilliance, resistance and shine.

Key Benefits

• Deep but delicate cleansing
• Ozonized argan oil regenerates
• Anti-ageing: brilliance, resistance, shine
• Ideal base for the I-Potion 3 treatment

How to Use

Apply to wet hair, massage from roots to ends, then rinse. Repeat if needed and follow with the I-Potion 3 treatment.

An ozonated hydrating water that carries the properties of ozonized argan oil in a highly hydrating mist. It gives body and shine, makes hair easy to comb, and delivers an ozone anti-ageing action that gives the hair new life.

Key Benefits

• Highly hydrating ozonated water
• Ozonized argan oil adds body & shine
• Improves combability
• Anti-ageing ozone action

How to Use

Spray evenly over damp or dry hair; comb through and style. No rinsing required.

A deep yet delicate cleansing shampoo based on ozonized argan oil that gives new life to the hair. It is the ideal base to enhance the I-Potion 3 regenerating treatment, slowing hair ageing for brilliance, resistance and shine.

Key Benefits

• Deep but delicate cleansing
• Ozonized argan oil regenerates
• Anti-ageing: brilliance, resistance, shine
• Ideal base for the I-Potion 3 treatment

How to Use

Apply to wet hair, massage from roots to ends, then rinse. Repeat if needed and follow with the I-Potion 3 treatment. 1 L backbar size.

A bond-protecting performance additive for technical services (bleaching and colouring) that helps prevent weakening of the hair structure. Added to the bleach or colour mix, MP Complex reduces the risk of damage — with castor oil among its actives for reinforcing, restructuring and softening. It works safely on already bleached or stressed hair, recognising damage and intervening where disulfide bonds are broken, for safer lightening and shiny, protected hair.

Key Benefits

• Add-in bond protector for bleach & colour
• Reduces structural damage during technical work
• Castor oil reinforces, restructures & softens
• Safe on bleached or stressed hair

How to Use

Add to the bleaching mixture or colour per the system guidelines; mix, apply and process as normal. Professional use only.

A water-based styling gloss that adds shine and a flexible, modern finish. It creates a healthy-looking sheen while keeping the style workable and touchable.

Key Benefits

• Adds shine & a glossy finish
• Flexible, modern hold
• Water-based, workable feel
• For sleek, defined looks

How to Use

Warm a small amount between the palms, apply to dry hair and shape into the desired style.

A water-based styling wax that separates and defines the hair with extra control. It gives a workable, natural finish for piecey, textured styles without heavy build-up.

Key Benefits

• Separates & defines with control
• Water-based, workable finish
• Natural, non-heavy feel
• For textured, piecey styles

How to Use

Warm a small amount between the palms and work through dry hair to separate, define and control.

A professional matte styling product that delivers texture, movement and definition for all hair types. Its advanced formula provides strong hold with a natural matte finish — no shine, no residue — ideal for textured, defined looks.

Key Benefits

• Strong hold, matte finish
• Texture, movement & definition
• No shine, no residue
• For all hair types

How to Use

Warm a small amount between the palms and work through dry hair to texturise, define and finish.

A conditioning mousse that delivers firm, long-lasting extra hold with great results on all hair types. Silk proteins protect the hair's structure against atmospheric agents, forming an invisible sheath that leaves hair brighter and softer to the touch.

Key Benefits

• Firm, long-lasting extra hold
• Silk proteins protect and add shine
• Leaves hair brighter and softer
• Suitable for all hair types and styles

How to Use

Dispense a small amount onto the hands and distribute evenly through damp hair, then style as desired.

Key Ingredients

Silk proteins.

A rich, pH 4 conditioner that maintains colour and nourishes colour-treated hair. Its blend of active ingredients — including guar gum, panthenol, aloe vera and latest-generation UV filters — protects the hair structure and guards against colour loss. The 1 L size is ideal for salon backbar.

Key Benefits

• Colour-protection, pH 4 formula
• Guards against colour loss & structural damage
• Guar gum, panthenol, aloe vera, UV filters
• Nourishes, softens; backbar size

How to Use

Apply to clean, damp hair after shampooing; distribute through mid-lengths and ends, leave briefly, then rinse thoroughly.