A professional argan-protection lightening (bleach) powder that delivers up to 7 levels of lift with a softer formula that helps protect the scalp and hair. A concentrated, dust-free powder with a fast bleaching action that does not dry the hair, preserving hydration throughout the processing time.

Key Benefits

• Up to 7 levels of lift with argan protection
• Dust-free, no powder dispersion; no respiratory protection needed
• Does not drip or dry the hair; preserves hydration
• Fast bleaching action, good conditioning

How to Use

Mix with the appropriate volume Emmediciotto developer to a smooth paste per system guidelines; apply, monitor the lift, then rinse and follow with post-service care. Professional use only.

A professional permanent cream colour in Natural Light Blonde (shade 8.0) — a clean, balanced natural light blonde with reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Clean, balanced natural light blonde
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Blonde (shade 7.0) — a clean, balanced natural blonde with reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Clean, balanced natural blonde
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Light Brown (shade 5.0) — a soft, balanced light brown with natural depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Soft, balanced natural light brown
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Ash Very Light Blonde (shade 9.11) — a very light blonde with a deep, intense ash reflect for maximum neutralisation of unwanted warmth, with smooth, even application.

Key Benefits

• Very light blonde, deep ash reflect
• Maximum warmth neutralisation
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash-Iridescent Extra Light Blonde (shade 10.12) — an extra-light blonde with a cool ash and iridescent (violet) reflect that helps neutralize yellow and warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Extra-light blonde, ash + iridescent reflect
• Neutralizes yellow and warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Violet (shade 12.17) — lifts and tones in one step to a bright, cool blonde with a violet reflect that strongly counters yellow. Smooth, even application.

Key Benefits

• High-lift super-lightening blonde
• Violet reflect, strong anti-yellow
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Sand Very Light Blonde (shade 9.13) — a very light blonde with a soft sandy (golden-ash) reflect, with smooth, even application.

Key Benefits

• Very light blonde, soft sandy reflect
• Balanced golden-ash tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Purple Dark Blonde (shade 6.77) — a dark blonde with an intense violet reflect for rich, cool-toned red-violet depth, with smooth, even application.

Key Benefits

• Dark blonde, deep violet reflect
• Rich cool red-violet depth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Golden Coppery Light Blonde (shade 8.43) — a light blonde blending warm golden and copper reflects for a rich, luminous result, with smooth, even application.

Key Benefits

• Light blonde, golden-copper reflect
• Rich, luminous warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Golden Light Blonde (shade 8.34) — a light blonde blending warm golden and copper reflects for a rich, luminous result, with smooth, even application.

Key Benefits

• Light blonde, golden-copper reflect
• Rich, luminous warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Golden Blonde (shade 7.34) — a blonde blending warm golden and copper reflects for a rich, luminous result, with smooth, even application.

Key Benefits

• Blonde, golden-copper reflect
• Rich, luminous warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Golden Light Brown (shade 5.34) — a light brown blending warm golden and copper reflects for a rich, luminous result, with smooth, even application.

Key Benefits

• Light brown, golden-copper reflect
• Rich, luminous, sun-warmed tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Dark Blonde (shade 6.0) — a soft, natural dark blonde with balanced depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Soft, natural dark blonde
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Blonde with a matt olive reflect (shade 7 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural blonde result.

Key Benefits

• Natural blonde, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Dark Blonde with a matt olive reflect (shade 6 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural dark blonde result.

Key Benefits

• Natural dark blonde, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional stabilised cream developer (oxidising emulsion) at 20 volume (6%), with a blue-toned anti-yellow cream base. The standard strength for one-level lift and reliable grey coverage, it activates Emmediciotto permanent colour for even, controlled development.

Key Benefits

• 20 volume / 6% — up to one level of lift
• Blue anti-yellow cream base
• Stable, creamy consistency for even development

How to Use

Mix with Emmediciotto permanent colour at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour — Beige. A soft, neutral beige toner that refreshes and balances tone on light or pre-lightened hair, with a gentle, no-lift formula for a glossy, natural finish.

Key Benefits

• Soft, neutral beige toning (deposit-only)
• Balances tone; adds gloss
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Cherry Red Light Brown (shade 55.66) — a light brown base with a vivid cherry-red reflect for bold, saturated warmth. Smooth, even application for creative, long-lasting results.

Key Benefits

• Light brown base, vivid cherry-red reflect
• Bold, saturated fashion warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Cold Deep Light Blonde (shade 8.0C) — an intense light blonde with a cool (ash) base that neutralizes warmth for a clean, modern result. Smooth, even application.

Key Benefits

• Intense cool light blonde
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.