A professional permanent cream colour in Tobacco Blonde (shade 7.35) — a blonde with a warm golden-tobacco reflect for a rich, earthy warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Blonde, warm tobacco reflect
• Rich, earthy warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Milk Chocolate Brown (shade 4.05) — a warm medium brown with a soft milk-chocolate reflect for a rich, inviting tone. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Medium brown, milk-chocolate reflect
• Warm, rich, inviting tone
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Deep Coppery Light Blonde (shade 8.44) — a light blonde with a deep, intense copper reflect. Smooth, even application.

Key Benefits

• Light blonde, intense copper reflect
• Bold, deep coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Blonde (shade 7.4) — a blonde with a vibrant copper reflect for warm, glowing dimension. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Blonde, vibrant copper reflect
• Warm, glowing dimension
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Golden Blonde (shade 7.34) — a blonde blending warm golden and copper reflects for a rich, luminous result. Smooth, even application.

Key Benefits

• Blonde, golden-copper reflect
• Rich, luminous warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Golden Dark Blonde (shade 6.34) — a dark blonde blending warm golden and copper reflects for a rich, luminous result. Smooth, even application.

Key Benefits

• Dark blonde, golden-copper reflect
• Rich, luminous, warm result
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Very Light Blonde (shade 9.3) — a very light blonde with a warm golden reflect. Smooth, even application.

Key Benefits

• Very light blonde, warm golden reflect
• Rich, luminous warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Blonde (shade 7.3) — a blonde with a warm golden reflect for a luminous, radiant result. Smooth, even application, reliable grey coverage.

Key Benefits

• Blonde with a warm golden reflect
• Luminous, radiant result
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Dark Blonde (shade 6.3) — a dark blonde with a warm golden reflect for a luminous, sun-kissed result. Smooth, even application, reliable grey coverage.

Key Benefits

• Dark blonde, warm golden reflect
• Luminous, sun-kissed tone
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Very Light Blonde (shade 9.1) — a very light blonde with a cool ash reflect that neutralises unwanted warmth. Smooth, even application.

Key Benefits

• Very light blonde, cool ash reflect
• Neutralises unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Blonde (shade 7.1) — a blonde with a cool ash reflect that neutralizes warmth for a clean, natural result. Smooth, even application, reliable grey coverage.

Key Benefits

• Blonde with a cool ash reflect
• Neutralizes unwanted warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Dark Blonde (shade 6.1) — a dark blonde with a cool ash reflect that neutralizes warmth for a clean, natural result. Smooth, even application, reliable grey coverage.

Key Benefits

• Dark blonde with a cool ash reflect
• Neutralizes unwanted warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Dark Brown (shade 3.0) — a rich, true dark brown with balanced depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Rich, natural dark brown
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A vivid, high-impact direct (deposit-only) yellow colour that adds bold brightness to any style. Free from ammonia, peroxide and alcohol, it delivers instant colour payoff on pre-lightened or naturally light hair — ideal for creative looks, accent streaks and refreshing faded tones — while conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Bright yellow fashion reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A transparent, crystal-clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Crystal-clear gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

A transparent, clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Transparent gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

Semi-permanent direct dye pigment, shade Albicocca (Apricot)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Verde (Green)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Cool ash platinum extra-light blonde
• Helps neutralize unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.

Key Benefits

• Light blonde, ash + iridescent reflect
• Strongly neutralizes yellow & warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.