A professional permanent cream colour in Ash Light Brown (shade 5.1) — a light brown with a cool ash reflect that neutralizes warmth for a clean, natural result. Smooth, even application, reliable grey coverage.

Key Benefits

• Light brown with a cool ash reflect
• Neutralizes unwanted warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect, with smooth, even application.

Key Benefits

• Very light blonde, iridescent pearl reflect
• Cool, luminous finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Light Blonde with a matt olive reflect (shade 8 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural light blonde result.

Key Benefits

• Natural light blonde, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour, Platinum Blond Grey (shade 11.11) — an intense cool platinum with a grey/ash reflect for icy, silver-toned results. Smooth, even application for predictable colour.

Key Benefits

• Icy platinum with grey/silver reflect
• Strong ash tone to counter warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional blue colour corrector that neutralises unwanted warm or brassy tones in the hair. Its concentrated blue pigment mixes easily with compatible colour systems, letting stylists customise formulas for cleaner, cooler, more controlled results — ideal for blending, balancing and corrective colour work.

Key Benefits

• Blue pigment neutralises warm/brassy tones
• Refines and cools colour results
• Customises professional formulations
• Works within compatible colour systems

How to Use

Add a small amount to your colour mix per the colour system to counteract warmth or cool a target shade; apply and process as for the base formula. Professional use only.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Blonde (shade 7.21) — a blonde with a cool iridescent (violet) reflect that counters yellow for a soft, refined finish. Smooth, even application.

Key Benefits

• Blonde, iridescent/violet reflect
• Counters yellow, refined finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A concentrated violet corrector, part of the Mia Color system, that refines and balances unwanted yellow or light warm undertones. It enhances tonal clarity and cool reflect, blending smoothly into permanent or demi-permanent mixtures for precise, controlled results — ideal for cool blondes and ash tones.

Key Benefits

• Neutralises yellow / light warm undertones
• Highly concentrated; controlled adjustment
• Creamy; blends into permanent or demi colour
• Boosts cool reflect & violet tone

How to Use

Add a small amount to your colour mixture per the desired correction, mix thoroughly with the shade and developer, apply and process per guidelines. Professional use only.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect, with smooth, even application.

Key Benefits

• Very light blonde, intense copper reflect
• Bold, deep coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect, with smooth, even application.

Key Benefits

• Very light blonde, warm copper reflect
• Luminous coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect, with smooth, even application.

Key Benefits

• Light blonde, warm copper reflect
• Luminous coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional grey corrector, part of the Mia Color system, that refines, cools and neutralises unwanted warm or brassy tones. It gives precise tonal control for cleaner, more balanced results in blondes and brunettes and in corrective colour work.

Key Benefits

• Neutralises warm / brassy tones
• Enhances tonal precision in formulas
• Cooler, cleaner blondes & brunettes
• Creamy; mixes smoothly with Mia Color

How to Use

Mix with the appropriate Mia Color shade and developer to the desired correction, adjusting to the warmth present; process per guidelines. Professional use only.

A precision green corrector cream, part of the Mia Color system, for targeted tonal control. Its smooth, blendable texture helps counteract unwanted warm or brassy (red) tones with controlled, even application — for corrective and creative colour work on all hair types.

Key Benefits

• Neutralises warm / brassy (red) tones
• Cream texture, controlled application
• For all hair types
• Corrective & custom colour work

How to Use

Blend a small amount with the desired Mia Color shade and developer to counteract red/brass; apply and process per guidelines. Professional use only.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Platinum Extra Light Blonde (shade 11.31) — a soft platinum blonde with a neutral beige reflect for a balanced, natural-looking finish. Smooth, even application.

Key Benefits

• Platinum blonde with a beige reflect
• Soft, balanced, natural-looking tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde with rich pigment and smooth, even application for predictable, long-lasting results.

Key Benefits

• Natural platinum extra-light blonde
• Creamy, even application
• Mia Color system, long-lasting results

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional high-lift superlightening permanent cream colour — Golden Superlightener Blonde (903) — that lifts several levels while depositing a soft golden tone. Smooth, even application.

Key Benefits

• High-lift superlightener
• Soft golden toned lift
• Mia Color system

How to Use

Mix with the appropriate high-volume developer as indicated in the colour chart for maximum lift; apply to natural hair, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional high-lift superlightening permanent cream colour — Ash Superlightener Blonde (901) — that lifts several levels while depositing a cool ash tone to control warmth. Smooth, even application.

Key Benefits

• High-lift superlightener
• Cool ash tone controls warmth
• Mia Color system

How to Use

Mix with the appropriate high-volume developer as indicated in the colour chart for maximum lift; apply to natural hair, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Cold Chocolate Brown (shade 4.15) — a medium brown with a cool chocolate (ash) reflect for a refined, modern brunette that tempers warmth. Smooth, even application.

Key Benefits

• Cool chocolate brown
• Tempers warmth for a refined brunette
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Chocolate Dark Brown (shade 3.05) — a rich dark brown with a warm chocolate reflect for depth and dimension, with smooth, even application.

Key Benefits

• Dark brown with a warm chocolate reflect
• Rich depth and dimension
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Very Light Blonde (shade 9.31) — a very light blonde with a soft, neutral beige reflect, with smooth, even application.

Key Benefits

• Very light blonde, soft beige reflect
• Neutral, balanced tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Intense Natural Light Brown (shade 5.00) — a saturated light brown with maximum natural depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Intense, saturated natural light brown
• Maximum depth, reliable grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.