A vivid, high-impact direct (deposit-only) yellow colour that adds bold brightness to any style. Free from ammonia, peroxide and alcohol, it delivers instant colour payoff on pre-lightened or naturally light hair — ideal for creative looks, accent streaks and refreshing faded tones — while conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Bright yellow fashion reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A transparent, crystal-clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Crystal-clear gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

A transparent, clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Transparent gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

Semi-permanent direct dye pigment, shade Albicocca (Apricot)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Verde (Green)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Cool ash platinum extra-light blonde
• Helps neutralize unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.

Key Benefits

• Light blonde, ash + iridescent reflect
• Strongly neutralizes yellow & warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash-Iridescent Blonde (shade 7.12) — a blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.

Key Benefits

• Blonde, ash + iridescent reflect
• Strongly neutralizes yellow & warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones, with smooth, even application.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Mia Color system, long-lasting

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Brown with a matt olive reflect (shade 4 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural brown result.

Key Benefits

• Natural brown, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour in Castano (Brown) — a gentle, no-lift toner that refreshes and enriches brown tones with a glossy, natural finish. Ideal for toning and colour maintenance.

Key Benefits

• Refreshes and enriches brown tones (deposit-only)
• Glossy, natural finish
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent (deposit-only, no-lift) colour in Ginger — a warm coppery-gold tone that blends, refreshes and adds vibrancy and gloss without lifting. Smooth, even application.

Key Benefits

• Demi-permanent, deposit-only (no lift)
• Warm coppery-gold ginger tone
• Blends & refreshes with a glossy finish

How to Use

Mix with a low-volume Demi activator as indicated in the colour system; apply, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Demi Color system, a rich, deep dark-blonde demi-permanent (deposit-only) shade that delivers balanced tone, natural depth and a soft, glossy finish. Ideal for refreshing faded tone, blending regrowth or adding dimension without the intensity of permanent dye.

Key Benefits

• Deep dark-blonde tone, balanced reflect
• Demi-permanent (deposit-only), low-commitment
• Refreshes faded lengths & blends regrowth
• Shine & smooth tonal clarity

How to Use

Mix with a low-volume Demi activator per manufacturer guidelines; apply evenly, monitor tone development, then rinse.

Part of the Emmediciotto Mia Demi Color system, a warm, luminous Caramel demi-permanent (deposit-only) shade that delivers rich, glossy tone with soft golden warmth. It enhances depth and refreshes faded tone without the commitment of permanent dye — ideal for tone-on-tone services, blending regrowth or enriching highlights.

Key Benefits

• Warm caramel tone, soft golden reflect
• Demi-permanent (deposit-only), low-commitment
• Refreshes lengths & blends regrowth
• Shine, softness & natural dimension

How to Use

Mix with a low-volume Demi activator per manufacturer guidelines; apply evenly, monitor tone development, then rinse.

Part of the Emmediciotto Mia Demi Color system, a demi-permanent, deposit-only colour in Dark Blonde — a gentle, no-lift toner that refreshes and enriches dark blonde tones with a glossy, natural finish. Ideal for toning and colour maintenance.

Key Benefits

• Refreshes dark blonde tones (deposit-only)
• Glossy, natural finish
• Gentle demi-permanent, no lift

How to Use

Mix with a low-volume demi developer; apply evenly, process per manufacturer guidelines, then rinse. Deposit-only — no lift.

A professional permanent cream colour in Golden Coppery Light Blonde (shade 8.43) — a light blonde blending warm golden and copper reflects for a rich, luminous result. Smooth, even application.

Key Benefits

• Light blonde, golden-copper reflect
• Rich, luminous warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A Truss Deluxe Prime colour-depositing treatment. A tinted mask that refreshes tone and adds shine while conditioning the hair between colour services. 8.79 oz (260 ml).

Key Benefits

• Refreshes and tones colour
• Adds shine, conditions hair
• Extends time between colours
• Salon-grade Brazilian care

How to Use

Apply to clean, damp hair with gloves, leave for the recommended time, then rinse.

Part of the Emmediciotto Mia Color system, a professional Special Base (SB) permanent cream colour — Intense Natural Extra Light Blonde (shade 10.00 SB) — formulated for maximum grey coverage with intense natural depth. 100 mL. Smooth, even application.

Key Benefits

• Special base, maximum grey coverage
• Intense natural, extra-light result
• Mia Color system, even application

How to Use

Use alone or blended into a target shade to boost grey coverage; mix with the appropriate developer, apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Champagne (shade 12.13) — lifts and tones in one step to a bright blonde with a warm champagne reflect. Smooth, even application for luminous results.

Key Benefits

• High-lift super-lightening blonde
• Warm champagne reflect
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.

Part of the Emmediciotto Mia Baltico high-lift series, a super-lightening permanent colour in Pink (shade 12.06) — lifts and tones in one step to a bright blonde with a soft pink reflect. Smooth, even application for creative, luminous results.

Key Benefits

• High-lift super-lightening blonde
• Soft pink fashion reflect
• Lifts and tones in one step

How to Use

Mix with a high-volume developer per manufacturer guidelines for maximum lift; apply evenly to dry hair, process, then rinse and condition.