A professional permanent cream colour in Blue-Black (shade 2.1) — a deep, intense black with a cool blue reflect for rich, dimensional depth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Deep blue-black with a cool reflect
• Rich, dimensional depth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour that creates a deep, classic natural black with intense depth, smooth coverage, and a clean natural reflect. Ideal for clients seeking a rich, traditional black with dependable, long-lasting performance.

Key Benefits

• Level 1.0 — strong, saturated natural black
• Cream formula for smooth, even application
• Reliable, long-lasting grey coverage
• Use with a compatible developer for optimal results

How to Use

Mix with the appropriate developer strength based on desired lift and hair condition. Apply evenly to dry, unwashed hair, process per professional guidelines, then rinse and follow with a post-colour treatment.

A direct (deposit-only) colour in Honey that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm honey-gold reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A vivid direct (deposit-only) copper colour that delivers bold, high-impact tone with a warm, fiery finish. Free from ammonia, peroxide and alcohol, it adds instant vibrancy to pre-lightened or naturally light hair and refreshes faded copper tones, conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm, fiery copper reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A direct (deposit-only) colour in Violet that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Rich violet reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.

A direct (deposit-only) colour in Tobacco that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm tobacco-brown reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A direct (deposit-only) colour in Red that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Vivid red reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.

Semi-permanent direct dye pigment, shade Verde (Green)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Lavanda (Lavender)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A professional permanent cream colour in Beige Platinum Extra Light Blonde (shade 11.31) — a soft platinum blonde with a neutral beige reflect for a balanced, natural-looking finish. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Platinum blonde with a beige reflect
• Soft, balanced, natural-looking tone
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde. Rich pigment and a creamy texture give smooth, even application and predictable, long-lasting results.

Key Benefits

• Natural platinum extra-light blonde
• Creamy, even application
• Long-lasting, predictable colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Coppery Dark Blonde (shade 6.43) — a dark blonde with a copper reflect warmed by golden tones for a rich, radiant result. Smooth, even application.

Key Benefits

• Dark blonde, golden-warmed copper reflect
• Rich, radiant warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect. Smooth, even application.

Key Benefits

• Very light blonde, intense copper reflect
• Bold, deep coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect. Smooth, even application.

Key Benefits

• Very light blonde, warm copper reflect
• Luminous coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect. Smooth, even application.

Key Benefits

• Light blonde, warm copper reflect
• Luminous coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Semi-permanent direct dye pigment, shade Blu (Blue)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Cherry

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A direct (deposit-only) colour in Chocolate that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Can be used with permanent colour; gentle on damaged hair

How to Use

Apply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A direct (deposit-only) colour in Dark Brown that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Can be used with permanent colour; gentle on damaged hair

How to Use

Apply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.