A unique oxidizing blue emulsion, enhanced with plex protection to guarantee proper hair hydration levels. The blue pigment inhibits yellowing during bleaching services. Poliammine sugar ensures optimal protection of hair keratin structures and papaya offers hydration. With lovely perfume for a pleasant service.
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265 products
265 products
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
BE9+ BALAYAGE BLEACH POWDER high definition is a powder for “freehand” precision bleaching, created to improve the creative performance of the most demanding colourists. The Kaolin (white clay) present in the formula guarantees the compactness of the texture and adherence to the hair for the entire duration of the application. Protection is ensured by Guar Gum, which boasts emollient, nourishing properties and creates a film that protects the hair. It bleaches up to 8 levels and ensures a very precise and detailed application.
FEATURES
A unique oxidizing blue emulsion, enhanced with plex protection to guarantee proper hair hydration levels. The blue pigment inhibits yellowing during bleaching services. Poliammine sugar ensures optimal protection of hair keratin structures and papaya offers hydration. With lovely perfume for a pleasant service.
FEATURES
Fluid smoothing cream with keratin based on an innovative formula for a new technical service “absolute liss”. Keratin is a natural component of hair that reinforces it.
Keratin nourishes and replums the hair and assures a perfect liss effect thanks to its disciplining action.
FEATURES
Put on wet hair after shampoo and massage delicately. Repeat the application. For a deeper result leave on for 5-10 minutes. Rinse thoroughly.
FEATURES
The 00 Black Mask is a professional refining treatment formulated to help draw out impurities and leave hair feeling clean, smooth, and refreshed. Its creamy, easy-to-apply texture works to absorb excess oil and remove buildup from the surface while infused with Keratin and Argan Oil. Ideal for all hair types seeking a clarifying boost, this mask helps promote a more refined, glossy appearance without stripping moisture. Part of the exclusive 00 MASK range with 4 unique formulas (Black, Silver, Vanilla, Cherry) designed to transform hair care into a professional experience.
00 MASK, a range of professional masks created to transform hair care into a unique experience. 4 EXCLUSIVE FORMULAS FOR UNIQUE NEEDS 4 COLORS: BLACK MASK - SILVER MASK - VANILLA MASK - CHERRY MASK
FEATURES
pH Transformer is a fluid for transforming permanent color into a toning color, it allows you to switch from an alkaline pH 8.5 /9 to an acid pH 4. The ALOE VERA present in the formula has a protective action on the keratin structure. In the color service, the pH Transformer is used as a TONALIZER for lightening such as balayage, meches, shatush WITHOUT LIFTING THE NATURAL BASE. PH Transformer mixed with the color, promotes an ideal consistency of the color, for an easy and fast application.
FEATURES
3 Final Conditioner it’s the last phase to complete straightening treatment. It contains natural keratin, a protein which is one of the fundamental elements for hair equilibrium. Rich in natural ingredients like Argan oil and collagen. It considerably increases the hydration level, nourishes and improves hair conditions reducing the excess of volume and prolonging the straightening effect duration. Results: The hair is strong, deeply nourished, smooth and bright. 3 Final Conditioner makes fibers resistant against external factors, avoiding hair breakings and split ends. The hair will be stronger and healthier. Suitable to maintain the smoothing treatment.
FEATURES
A professional pre‑treatment shampoo designed to prepare the hair for smoothing and straightening services. Its clarifying yet gentle formula helps remove buildup, excess oils, and impurities, creating the ideal foundation for the Velvet Seduction system. The hair is left clean, refreshed, and ready to receive treatment for optimal performance and long‑lasting results.
Key Benefits
Deeply cleanses to remove residue and buildup
Prepares hair for smoothing and straightening treatments
Helps improve product absorption and treatment longevity
Leaves hair feeling clean, fresh, and balanced
Suitable for all hair types, including color‑treated hair
How to Use
Apply to wet hair and massage thoroughly from roots to ends. Rinse well. Repeat if necessary before proceeding with the next step of the Velvet Seduction system.
Ideal For
Pre‑treatment cleansing
Smoothing and straightening services
Clients needing a deep, preparatory cleanse
Liquid lightener spray, no rinse. Finishing that allows to create instant lights on dry hair to achieve an artistic touch to your look. No residues. For all type of hair.
FEATURES
Product DescriptionA light and non-sticky spray that works in partnership with your styler, iron or heated rollers to craft perfectly defined and long lasting curls, while protecting against heat damage. Best for creating long-lasting curls, waves and movement.Brand StoryThe award-winning hair styling brand ghd has a mission to create good hair days. The brand’s scientists work with stylists to develop patented technologies.
FEATURES
