Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Blonde (shade 7.1) — a blonde with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Blonde with a cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Dark Blonde (shade 6.1) — a dark blonde with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Dark blonde, cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Light Brown (shade 5.1) — a light brown with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Light brown with a cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Natural Very Light Blonde (shade 9.0) — a clean, balanced natural very light blonde with reliable grey coverage, with smooth, even application.

Key Benefits

• Clean, balanced natural very light blonde
• Reliable, long-lasting grey coverage
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Brown (shade 4.0SB) — a true medium brown built for perfect coverage, covering 100% of grey hair with a natural, long-lasting result and smooth, even application.

Key Benefits

• True natural brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Tobacco Blonde (shade 7.35) — a blonde with a warm golden-tobacco reflect for a rich, earthy warmth, with smooth, even application.

Key Benefits

• Blonde, warm tobacco reflect
• Rich, earthy warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Tobacco Dark Blonde (shade 6.35) — a dark blonde with a warm golden-tobacco reflect for a rich, earthy dimension, with smooth, even application.

Key Benefits

• Dark blonde, warm tobacco reflect
• Rich, earthy dimension
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Dark Blonde (shade 6.31) — a dark blonde with a soft beige (golden-ash) reflect for a balanced, natural-looking tone, with smooth, even application.

Key Benefits

• Dark blonde, soft beige reflect
• Balanced, natural-looking tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Coppery Dark Blonde (shade 6.44) — a dark blonde with an intense copper reflect for bold, vibrant warmth. Smooth, even application.

Key Benefits

• Dark blonde, intense copper reflect
• Bold, vibrant warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Blonde (shade 7.4) — a blonde with a vibrant copper reflect for warm, glowing dimension, with smooth, even application.

Key Benefits

• Blonde, vibrant copper reflect
• Warm, glowing dimension
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Golden Light Blonde (shade 8.3) — a light blonde with a warm golden reflect for a luminous, radiant result, with smooth, even application.

Key Benefits

• Light blonde, warm golden reflect
• Luminous, radiant result
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A creamy, fragrant activator created for a non-permanent, highly cosmetic lightening effect (reflections) without changing the base colour. It can be mixed with any Passion or Mia shade to highlight, create mèches and play with light effects. Gentle and well tolerated — non-irritating, non-dripping, delicate to skin and hair.

Key Benefits

• Non-permanent cosmetic lightening/reflection effect
• Mixes with any Passion or Mia shade
• Highlights, mèches & light play without changing the base
• Non-drip, non-irritating, gentle

How to Use

Mix with the chosen Passion or Mia shade per the colour system; apply to create highlights or reflections, process, then rinse. Professional use only.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Light Brown (shade 5.0SB) — built for perfect coverage, covering 100% of grey hair with a soft, natural light brown result and smooth, even application.

Key Benefits

• Natural light brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Cold Chocolate Dark Blonde (shade 6.15) — a dark blonde with a cool chocolate (ash) reflect that tempers warmth for a refined, modern result. Smooth, even application.

Key Benefits

• Dark blonde, cool chocolate reflect
• Tempers warmth, refined tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Beige Light Blonde (shade 8.31) — a light blonde with a soft, neutral beige reflect, with smooth, even application.

Key Benefits

• Light blonde, soft beige reflect
• Neutral, balanced tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Coppery Light Blonde (shade 8.44) — a light blonde with a deep, intense copper reflect, with smooth, even application.

Key Benefits

• Light blonde, intense copper reflect
• Bold, deep coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Dark Blonde (shade 6.4) — a dark blonde with a vibrant copper reflect for warm, glowing dimension, with smooth, even application.

Key Benefits

• Dark blonde, vibrant copper reflect
• Warm, glowing dimension
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Ash Light Blonde (shade 8.1) — a light blonde with a cool ash reflect that neutralizes warmth for a clean, natural result, with smooth, even application.

Key Benefits

• Light blonde, cool ash reflect
• Neutralizes unwanted warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional argan-protection lightening (bleach) powder that delivers up to 7 levels of lift with a softer formula that helps protect the scalp and hair. A concentrated, dust-free powder with a fast bleaching action that does not dry the hair, preserving hydration throughout the processing time.

Key Benefits

• Up to 7 levels of lift with argan protection
• Dust-free, no powder dispersion; no respiratory protection needed
• Does not drip or dry the hair; preserves hydration
• Fast bleaching action, good conditioning

How to Use

Mix with the appropriate volume Emmediciotto developer to a smooth paste per system guidelines; apply, monitor the lift, then rinse and follow with post-service care. Professional use only.

A professional cream developer (oxidising emulsion) at 30 volume (9%), formulated to activate Emmediciotto permanent colour and lightener for controlled, consistent lift and even, reliable colour development.

Key Benefits

• 30 volume / 9% oxidising strength
• Stable, creamy consistency
• Even, controlled colour development

How to Use

Mix with Emmediciotto permanent colour or lightener at the ratio indicated in the colour system; apply the mixture and process per manufacturer guidelines, then rinse thoroughly.