Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Purple Red Dark Blonde (shade 66.66) — a dark blonde with a vivid purple-red reflect for a bold, fashionable cool-red result. Smooth, even application.

Key Benefits

• Dark blonde, vivid purple-red reflect
• Bold, fashionable cool-red tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect, with smooth, even application.

Key Benefits

• Very light blonde, intense copper reflect
• Bold, deep coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect, with smooth, even application.

Key Benefits

• Very light blonde, warm copper reflect
• Luminous coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect, with smooth, even application.

Key Benefits

• Light blonde, warm copper reflect
• Luminous coppery warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Special Base range, a professional permanent cream colour in Natural Dark Brown (shade 3.0SB) — a rich dark brown built for perfect coverage, covering 100% of grey hair with a natural, long-lasting result and smooth, even application.

Key Benefits

• Rich natural dark brown (Special Base)
• Covers 100% of grey hair
• Ideal for resistant hair, even application

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional grey corrector, part of the Mia Color system, that refines, cools and neutralises unwanted warm or brassy tones. It gives precise tonal control for cleaner, more balanced results in blondes and brunettes and in corrective colour work.

Key Benefits

• Neutralises warm / brassy tones
• Enhances tonal precision in formulas
• Cooler, cleaner blondes & brunettes
• Creamy; mixes smoothly with Mia Color

How to Use

Mix with the appropriate Mia Color shade and developer to the desired correction, adjusting to the warmth present; process per guidelines. Professional use only.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Golden Platinum Extra Light Blonde (shade 11.3) — a bright platinum blonde with a warm golden reflect. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Platinum blonde with a golden reflect
• Warm, luminous finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Platinum Extra Light Blonde (shade 11.21) — a cool platinum blonde with an iridescent (violet) reflect that counters yellow for an icy finish. Smooth, even application.

Key Benefits

• Platinum blonde, iridescent/violet reflect
• Counters yellow for an icy finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional boosting additive that enhances lift during bleaching and lightening services while helping maintain hair integrity. Designed to work alongside Emmediciotto lightening formulas for cleaner, more even results on resistant hair.

Key Benefits

• Intensifies lift during bleaching services
• Supports cleaner, more uniform lightening
• Works with professional bleaching formulas
• Ideal for resistant or hard-to-lift hair

How to Use

Mix with your bleaching formula per manufacturer guidelines, apply evenly, and process as directed, monitoring the lift throughout.

Part of the Emmediciotto Mia Color system, a professional high-lift superlightening permanent cream colour — Golden Superlightener Blonde (903) — that lifts several levels while depositing a soft golden tone. Smooth, even application.

Key Benefits

• High-lift superlightener
• Soft golden toned lift
• Mia Color system

How to Use

Mix with the appropriate high-volume developer as indicated in the colour chart for maximum lift; apply to natural hair, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional high-lift superlightening permanent cream colour — Ash Superlightener Blonde (901) — that lifts several levels while depositing a cool ash tone to control warmth. Smooth, even application.

Key Benefits

• High-lift superlightener
• Cool ash tone controls warmth
• Mia Color system

How to Use

Mix with the appropriate high-volume developer as indicated in the colour chart for maximum lift; apply to natural hair, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Sand Very Light Blonde (shade 9.13) — a very light blonde with a soft sandy (golden-ash) reflect, with smooth, even application.

Key Benefits

• Very light blonde, soft sandy reflect
• Balanced golden-ash tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Cold Chocolate Light Brown (shade 5.15) — a light brown with a cool chocolate (ash) reflect for a refined result that tempers warmth. Smooth, even application.

Key Benefits

• Light brown, cool chocolate reflect
• Tempers warmth, refined tone
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Caramel Very Light Blonde (shade 9.32) — a very light blonde with a warm golden-caramel reflect, with smooth, even application.

Key Benefits

• Very light blonde, golden-caramel reflect
• Warm, luminous depth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Chocolate Dark Brown (shade 3.05) — a rich dark brown with a warm chocolate reflect for depth and dimension, with smooth, even application.

Key Benefits

• Dark brown with a warm chocolate reflect
• Rich depth and dimension
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Purple Brown (shade 4.77) — a medium brown with an intense violet reflect for rich, cool-toned red-violet depth, with smooth, even application.

Key Benefits

• Medium brown, deep violet reflect
• Rich cool red-violet depth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Deep Red Blonde (shade 7.66) — a blonde with an intense double-red reflect for bold, vibrant warmth, with smooth, even application.

Key Benefits

• Blonde, intense red reflect
• Bold, vibrant warmth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Mahogany Brown (shade 4.5) — a medium brown with a rich mahogany (red-violet) reflect for warm, elegant depth, with smooth, even application.

Key Benefits

• Medium brown, mahogany reflect
• Warm, elegant red-violet depth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Mahogany Light Brown (shade 5.5) — a light brown with a rich mahogany (red-violet) reflect for warm, elegant depth, with smooth, even application.

Key Benefits

• Light brown, mahogany reflect
• Warm, elegant red-violet depth
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Coppery Brown (shade 4.4) — a medium brown with a vibrant copper reflect for warm, luminous dimension, with smooth, even application.

Key Benefits

• Medium brown with a copper reflect
• Warm, vibrant dimension
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.