A professional permanent cream colour in Deep Coppery Light Blonde (shade 8.44) — a light blonde with a deep, intense copper reflect. Smooth, even application.

Key Benefits

• Light blonde, intense copper reflect
• Bold, deep coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Blonde (shade 7.4) — a blonde with a vibrant copper reflect for warm, glowing dimension. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Blonde, vibrant copper reflect
• Warm, glowing dimension
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Golden Blonde (shade 7.34) — a blonde blending warm golden and copper reflects for a rich, luminous result. Smooth, even application.

Key Benefits

• Blonde, golden-copper reflect
• Rich, luminous warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Golden Dark Blonde (shade 6.34) — a dark blonde blending warm golden and copper reflects for a rich, luminous result. Smooth, even application.

Key Benefits

• Dark blonde, golden-copper reflect
• Rich, luminous, warm result
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Very Light Blonde (shade 9.3) — a very light blonde with a warm golden reflect. Smooth, even application.

Key Benefits

• Very light blonde, warm golden reflect
• Rich, luminous warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Blonde (shade 7.3) — a blonde with a warm golden reflect for a luminous, radiant result. Smooth, even application, reliable grey coverage.

Key Benefits

• Blonde with a warm golden reflect
• Luminous, radiant result
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Dark Blonde (shade 6.3) — a dark blonde with a warm golden reflect for a luminous, sun-kissed result. Smooth, even application, reliable grey coverage.

Key Benefits

• Dark blonde, warm golden reflect
• Luminous, sun-kissed tone
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Very Light Blonde (shade 9.1) — a very light blonde with a cool ash reflect that neutralises unwanted warmth. Smooth, even application.

Key Benefits

• Very light blonde, cool ash reflect
• Neutralises unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Light Blonde (shade 8.1) — a light blonde with a cool ash reflect that neutralizes warmth for a clean, natural result. Smooth, even application, reliable grey coverage.

Key Benefits

• Light blonde, cool ash reflect
• Neutralizes unwanted warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Blonde (shade 7.1) — a blonde with a cool ash reflect that neutralizes warmth for a clean, natural result. Smooth, even application, reliable grey coverage.

Key Benefits

• Blonde with a cool ash reflect
• Neutralizes unwanted warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Dark Blonde (shade 6.1) — a dark blonde with a cool ash reflect that neutralizes warmth for a clean, natural result. Smooth, even application, reliable grey coverage.

Key Benefits

• Dark blonde with a cool ash reflect
• Neutralizes unwanted warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Natural Dark Brown (shade 3.0) — a rich, true dark brown with balanced depth and reliable grey coverage. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Rich, natural dark brown
• Reliable, long-lasting grey coverage
• Creamy, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A vivid, high-impact direct (deposit-only) yellow colour that adds bold brightness to any style. Free from ammonia, peroxide and alcohol, it delivers instant colour payoff on pre-lightened or naturally light hair — ideal for creative looks, accent streaks and refreshing faded tones — while conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Bright yellow fashion reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A transparent, crystal-clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Crystal-clear gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

A transparent, clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Transparent gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

Semi-permanent direct dye pigment, shade Albicocca (Apricot)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Cool ash platinum extra-light blonde
• Helps neutralize unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Irisee Extra Light Blonde (shade 10.12) — an extra-light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.

Key Benefits

• Extra-light blonde, ash-iridescent reflect
• Cool, pearly finish
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones, with smooth, even application.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Mia Color system, long-lasting

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Brown with a matt olive reflect (shade 4 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural brown result.

Key Benefits

• Natural brown, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.