A vivid, high-impact direct (deposit-only) yellow colour that adds bold brightness to any style. Free from ammonia, peroxide and alcohol, it delivers instant colour payoff on pre-lightened or naturally light hair — ideal for creative looks, accent streaks and refreshing faded tones — while conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Bright yellow fashion reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A direct (deposit-only) colour in Honey that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm honey-gold reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A vivid direct (deposit-only) copper colour that delivers bold, high-impact tone with a warm, fiery finish. Free from ammonia, peroxide and alcohol, it adds instant vibrancy to pre-lightened or naturally light hair and refreshes faded copper tones, conditioning with proteins for soft, flexible hair.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm, fiery copper reflect

How to Use

Apply to clean, dry or slightly damp hair, work through the sections until evenly saturated, process as needed, then rinse. No activator required. Use on pre-lightened hair for the most vivid result.

A direct (deposit-only) colour in Violet that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Rich violet reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.

A transparent, crystal-clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Crystal-clear gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

A direct (deposit-only) colour in Tobacco that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Warm tobacco-brown reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A direct (deposit-only) colour in Red that creates brilliant, shiny results on all hair types — including clients who react to permanent colour or have damaged hair. It works without an activator and is free from ammonia, peroxide and alcohol, depositing on the cuticle to reflect the hair with intense shine while conditioning with proteins for soft, flexible results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Vivid red reflect

How to Use

Apply to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required. For the most vivid result, use on pre-lightened hair.

A transparent, clear direct (deposit-only) glossing colour that adds maximum shine and a brilliant film on all hair types. Free from ammonia, peroxide and alcohol, it can be used alone for pure gloss or mixed to dilute other Brightcolor shades, conditioning with proteins for soft, flexible hair.

Key Benefits

• Transparent gloss for maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Use alone for shine or to dilute shades

How to Use

Apply to clean, towel-dried hair alone for gloss, or mix with a Brightcolor shade to soften its intensity; leave to develop, then rinse. No activator required.

Semi-permanent direct dye pigment, shade Albicocca (Apricot)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Verde (Green)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Lavanda (Lavender)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A concentrated, creamy toning shampoo with blue-violet pigments that brightens blonde, white, grey, and highlighted hair. It neutralizes unwanted yellow tones for a cooler, cleaner, more luminous result — the 1 L size is ideal for salon backbar use.

Key Benefits

• Neutralizes yellow and brassy tones
• Brightens blonde, grey, white, and highlighted hair
• Concentrated toning formula
• Creamy texture for smooth application

How to Use

Apply to wet hair, massage evenly, leave on for the desired toning time, then rinse thoroughly.

Key Ingredients

Blue-violet toning pigments.

A concentrated, creamy toning shampoo with blue-violet pigments that brightens blonde, white, grey, and highlighted hair. It neutralizes unwanted yellow tones for a cooler, cleaner, more luminous result between colour services.

Key Benefits

• Neutralizes yellow and brassy tones
• Brightens blonde, grey, white, and highlighted hair
• Gentle cleansing that doesn't strip moisture
• Cooler, more refined finish

How to Use

Apply to wet hair, massage gently, leave on for the desired toning time, then rinse thoroughly. Follow with a conditioner or mask from the 00 Silver line for best results.

Key Ingredients

Blue-violet toning pigments.

A professional permanent cream colour in Beige Platinum Extra Light Blonde (shade 11.31) — a soft platinum blonde with a neutral beige reflect for a balanced, natural-looking finish. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Platinum blonde with a beige reflect
• Soft, balanced, natural-looking tone
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Platinum Extra Light Blonde (shade 11.1) — a cool platinum blonde with an ash reflect that helps neutralize warmth. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Cool ash platinum extra-light blonde
• Helps neutralize unwanted warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Platinum Extra Light Blonde (shade 11.0) — a clean, natural platinum blonde. Rich pigment and a creamy texture give smooth, even application and predictable, long-lasting results.

Key Benefits

• Natural platinum extra-light blonde
• Creamy, even application
• Long-lasting, predictable colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Golden Coppery Dark Blonde (shade 6.43) — a dark blonde with a copper reflect warmed by golden tones for a rich, radiant result. Smooth, even application.

Key Benefits

• Dark blonde, golden-warmed copper reflect
• Rich, radiant warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Deep Coppery Very Light Blonde (shade 9.44) — a very light blonde with a deep, intense copper reflect. Smooth, even application.

Key Benefits

• Very light blonde, intense copper reflect
• Bold, deep coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Very Light Blonde (shade 9.4) — a very light blonde with a warm copper reflect. Smooth, even application.

Key Benefits

• Very light blonde, warm copper reflect
• Luminous coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Coppery Light Blonde (shade 8.4) — a light blonde with a warm, luminous copper reflect. Smooth, even application.

Key Benefits

• Light blonde, warm copper reflect
• Luminous coppery warmth
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.