Semi-permanent direct dye pigment, shade Blu (Blue)

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

Semi-permanent direct dye pigment, shade Cherry

Key Benefits

• Vivid, direct-dye pigment for fashion tones without ammonia or developer
• Gentle on hair, ideal for damaged or previously color-treated strands
• Blends freely with other Brightcolor shades to custom-mix a tone
• Delivers glossy, saturated color with a brilliant shine finish
• Ready-to-use, no-mix formula speeds up the color service

How to Use

Apply directly to clean, towel-dried hair (or mix with EmmeDiciotto conditioner to soften intensity), leave on for 20-30 minutes, then rinse until water runs clear.

Ideal For

Colorists and clients chasing bold, semi-permanent fashion tones or looking to refresh faded color between permanent services.

Pro Tip

Brightcolor shades can be combined to custom-mix a bespoke tone, or blended into conditioner for a subtle, low-commitment gloss.

A direct (deposit-only) colour in Chocolate that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Can be used with permanent colour; gentle on damaged hair

How to Use

Apply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A direct (deposit-only) colour in Dark Brown that creates brilliant, shiny shades on all hair types — including clients who react to permanent colour or have damaged hair. Working without an activator, it is free from ammonia, peroxide and alcohol; it deposits on the cuticle to reflect the hair, adding intense shine while conditioning with proteins for soft, flexible, brilliant results.

Key Benefits

• Direct deposit-only colour, maximum shine
• Ammonia-, peroxide- & alcohol-free
• Rich in proteins & conditioning elements
• Can be used with permanent colour; gentle on damaged hair

How to Use

Apply the direct colour to clean, towel-dried hair, leave to develop per the colour system, then rinse. No activator required.

A professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones. Smooth, even application for predictable, long-lasting results.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect. Smooth, even application.

Key Benefits

• Very light blonde, iridescent pearl reflect
• Cool, luminous finish
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A basil treatment oil rich in vitamins and 100% natural plant oils (olive, corn, rice and linen) that reinforce the hair's keratin layer, restoring energy and shine to hair and scalp. Vitamin E adds antioxidant and sebum-regulating benefits and acts as a natural preservative. Biocompatible and perfume-free, scented only with natural basil essential oil for a sweet, slightly spicy, balsamic aroma.

Key Benefits

• Vitamin-rich; 100% natural plant oils
• Reinforces the keratin layer, root to tip
• Vitamin E: antioxidant & sebum-regulating
• Perfume-free; natural basil essential-oil scent

How to Use

Massage a small amount into the scalp and through the lengths; use for daily hair and scalp care. Can be used before or after washing.

A professional permanent cream colour in Ash Irisee Extra Light Blonde (shade 10.12) — an extra-light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.

Key Benefits

• Extra-light blonde, ash-iridescent reflect
• Cool, pearly finish
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash Irisee Very Light Blonde (shade 9.12) — a very light blonde with a cool ash-iridescent (pearl) reflect. Smooth, even application.

Key Benefits

• Very light blonde, ash-iridescent reflect
• Cool, pearly finish
• Creamy, even, long-lasting colour

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.

Key Benefits

• Light blonde, ash + iridescent reflect
• Strongly neutralizes yellow & warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A natural, nourishing mask based on rosemary extract and vegetable proteins for hair and scalp. It performs a dermo-compatible hydrating action, purifies the scalp and revitalises the hair. A new-generation conditioning agent brings high hydrating power, while plant proteins condition the hair and hydrate the scalp. Rosemary's antiseptic and toning properties help keep the scalp healthy. Perfume-free — scented only with rosemary essential oil.

Key Benefits

• Rosemary extract + vegetable proteins
• Hydrates hair & scalp (dermo-compatible)
• Purifies, tones & revitalises the scalp
• Perfume-free; rosemary essential-oil scent

How to Use

After shampooing, apply to hair and scalp, leave for a few minutes, then rinse thoroughly.

A professional permanent cream colour in Ash-Iridescent Light Blonde (shade 8.12) — a light blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.

Key Benefits

• Light blonde, ash + iridescent reflect
• Strongly neutralizes yellow & warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

A professional permanent cream colour in Ash-Iridescent Blonde (shade 7.12) — a blonde with a cool ash and iridescent (violet) reflect that strongly neutralizes yellow and warmth. Smooth, even application, reliable grey coverage.

Key Benefits

• Blonde, ash + iridescent reflect
• Strongly neutralizes yellow & warmth
• Reliable grey coverage, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Iridescent Extra Light Blonde (shade 10.21) — an extra-light blonde with a cool iridescent (violet) reflect that helps counter yellow tones, with smooth, even application.

Key Benefits

• Extra-light blonde, iridescent/violet reflect
• Helps counter unwanted yellow
• Mia Color system, long-lasting

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Mia Color system, a professional permanent cream colour in Irisee Very Light Blonde (shade 9.21) — a very light blonde with an iridescent pearl-ash reflect, with smooth, even application.

Key Benefits

• Very light blonde, iridescent pearl reflect
• Cool, luminous finish
• Mia Color system, even application

How to Use

Mix with the appropriate developer strength for the desired lift or deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Light Brown with a matt olive reflect (shade 5 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural light brown result.

Key Benefits

• Natural light brown, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Brown with a matt olive reflect (shade 4 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural brown result.

Key Benefits

• Natural brown, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Emmediciotto Matt (olive base) range, a professional permanent cream colour in Natural Dark Brown with a matt olive reflect (shade 3 Matt) — the green-based reflect neutralizes unwanted red/orange while covering 100% of grey for a natural dark brown result.

Key Benefits

• Natural dark brown, matt/olive reflect
• Neutralizes red/orange warmth
• Covers 100% of grey hair

How to Use

Mix with the appropriate developer strength for the desired deposit; apply evenly, process per manufacturer guidelines, then rinse and condition.

Part of the Mia Special Base range, this permanent cream colour delivers a natural black with a matt, olive-toned reflect and perfect grey coverage. It covers 100% of grey hair for long-lasting, natural-looking results, while nourishing shea butter leaves the hair shiny and silky.

Key Benefits

• Natural black with a matt / olive reflect
• Covers 100% of grey hair
• Long-lasting, natural-looking colour
• Shea butter for shine and conditioning

How to Use

Mix with the appropriate developer, apply evenly to dry hair, process per professional guidelines, then rinse and follow with a post-colour treatment.

Key Ingredients

Shea butter.

A professional permanent cream colour in Matt Natural Very Light Blonde (shade 9 Matt / Oliva) — a very light blonde with a matt (green-based) reflect that counteracts unwanted red and orange tones, with full grey coverage. Smooth, even application.

Key Benefits

• Very light blonde, matt (green) reflect
• Counteracts red/orange tones
• Reliable, full grey coverage

How to Use

Use alone or as a mixing/correcting tone; mix with the appropriate developer strength, apply evenly, process per manufacturer guidelines, then rinse and condition.