Brightcolor creates the shiniest shades on all types of hair even in case of those clients who has problems with permanent colors or on damaged hair. It is possible thanks to the formula of direct color without any kind of activator. Brightcolor doesn’t contain ammonia or its by-products. It is deposited on the cuticle layer and thus reflects the hair. Gives an amazing shine and conditions the hair making it soft, flexible and brilliant. Easy to use.